Leading Brands in Australia’s Coupons & Rebates Category: Q4 2024 Analysis

In the dynamic world of Coupons & Rebates, understanding the digital landscape is essential for brands aiming to capture and retain consumer attention. This article delves into three leading brands in Australia—Cashrewards (Shopgo), Groupon, and Student Beans—examining their performance from Q3 to Q4 2024. The insights provided by Sensor Tower's comprehensive data platforms highlight audience trends, app engagement, and advertising strategies.

Cashrewards (Shopgo)

Cashrewards, available both on cashrewards.com.au and the Cashrewards: Cashback Rewards app, demonstrated significant activity in Q4 2024.

• Audience Trends: The website saw a notable increase in monthly visits, peaking in November with over 3.7M visits. Unique monthly visits also rose, exceeding 320K. The app maintained a stable monthly deduplicated audience, surpassing 550K by December.

• App Engagement: Monthly active users on the app fluctuated, peaking in November with about 150K users, before dropping to approximately 125K in December.

• Ad Spend & Channels: Cashrewards increased its monthly advertising efforts in November, with ad spend reaching around $57K and impressions exceeding 12M. Facebook and Instagram were key channels, with TikTok also playing a significant role in December.

Groupon

Groupon's presence, through groupon.com and the Groupon - Local Deals Near Me app, remained robust.

• Audience Trends: The website experienced a significant spike in December, with monthly visits soaring above 2.5M. The true monthly audience also grew, reaching over 400K.

• App Engagement: The app's monthly active user base remained relatively stable, hovering around 100K throughout Q4.

• Ad Spend & Channels: Groupon's monthly ad spend increased steadily, hitting approximately $35K in December, with Facebook being the dominant channel for impressions.

Student Beans

Student Beans, accessible via studentbeans.com and the Student Beans: College Deals app, showed varied performance in Q4 2024.

• Audience Trends: Website visits were highest in November, exceeding 290K, while unique monthly visits surpassed 100K.

• App Engagement: The app's monthly active users remained consistent, averaging around 16K.

• Ad Spend & Channels: Monthly advertising efforts peaked in December, with spend reaching about $16K and impressions nearing 3.4M. Instagram was a primary channel, indicating a focus on visual platforms.

Conclusion

The analysis of Q4 2024 highlights the distinct strategies and audience engagement patterns of Cashrewards, Groupon, and Student Beans in the Coupons & Rebates category. Sensor Tower’s unparalleled data insights, spanning web, app, and advertising metrics, provide critical understanding of these cross-platform dynamics. For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.