Leading Brands in Australia's Home & Garden Shopping Category: Q4 2024 Overview

In the ever-evolving Home & Garden Shopping category in Australia, a few brands have emerged as leaders in Q4 2024. This article delves into the performance and trends of Bunnings Warehouse, IKEA, and Temple & Webster Pty Ltd, highlighting their digital presence across websites and apps. Sensor Tower's comprehensive data provides a unique lens into these brands' cross-platform user behavior and advertising strategies.

Bunnings Warehouse

Bunnings Warehouse has solidified its position as a dominant force in the Home & Garden category, both online and through mobile platforms.

• Audience Trends: The website, bunnings.com.au, experienced a significant uptick in visits, peaking at over 70M in December 2024. The monthly true audience remained stable above 5.5M in the same month, indicating robust engagement.

• App Engagement: The Bunnings app saw a notable increase in monthly active users, rising to approximately 765K by December, reflecting a growing preference for mobile interactions.

• Ad Spend & Channels: Bunnings invested heavily in advertising, with monthly spending consistently over $1M. Facebook and Instagram were the primary channels, yielding substantial impressions, particularly in December with over 150M on Facebook alone.

IKEA

IKEA's digital footprint continues to demonstrate its strong market presence, although with some fluctuations in audience engagement.

• Audience Trends: The website, ikea.com, saw visits stabilize around 22M in December. The monthly true audience hovered slightly above 2.1M, suggesting a steady, engaged user base.

• App Engagement: The IKEA app maintained consistent engagement, with monthly active users reaching around 249K by the end of the year.

• Ad Spend & Channels: IKEA's advertising spend showed variability, peaking at over $515K in August. Facebook remained the dominant channel, delivering the majority of impressions throughout the quarter.

Temple & Webster Pty Ltd

Temple & Webster demonstrated a dynamic digital presence, with notable growth in both web and app engagement.

• Audience Trends: The website, templeandwebster.com.au, experienced a surge in visits in November, reaching over 14M. The monthly true audience remained strong, surpassing 1.2M in the same month.

• App Engagement: The Temple & Webster app saw a steady increase in monthly active users, climbing to approximately 215K by December.

• Ad Spend & Channels: Temple & Webster's advertising efforts intensified, with monthly spending peaking at over $660K in November, primarily on Facebook, which generated significant impressions.

Conclusion

The Home & Garden Shopping category in Australia is witnessing dynamic shifts as leading brands like Bunnings Warehouse, IKEA, and Temple & Webster harness both digital and mobile platforms to engage consumers. Sensor Tower's unparalleled data offerings provide critical insights into these trends, enabling businesses to understand cross-platform user behavior comprehensively. Through our Web Insights, Pathmatics, and App Performance Insights products, brands can strategize effectively to maintain their competitive edge.

For more detailed insights, visit our Web Insights and Pathmatics offerings.