Leading Brands in Brazil's Business Finance & Business Solutions: Q4 2024 Analysis

Introduction

In the rapidly evolving landscape of Business Finance & Business Solutions in Brazil, Q4 2024 witnessed significant activity among key players. This article delves into the performance of SumUp Payments, Automatic Data Processing (ADP), and Stripe, Inc., highlighting their web and app presence, audience trends, and advertising strategies. Sensor Tower's comprehensive data allows for a unique cross-referencing of web, app, and advertising insights, providing unparalleled insights into cross-platform user behavior.

SumUp Payments

SumUp Payments continues to make strides with its websites and apps, showcasing a robust digital presence.

• Audience Trends: The website, sumup.com, saw a dynamic shift in visits, peaking at over 4M in October and maintaining numbers around 3.9M in December. The monthly deduplicated audience hovered around 1.4M, with web and app visitors contributing significantly to this total.

• App Engagement: The SumUp: Payments and POS app experienced fluctuating monthly active users, peaking at approximately 455K in November before dipping in December.

• Ad Spend & Channels: SumUp's advertising efforts were concentrated on Facebook, Instagram, and TikTok, with a notable decrease in monthly spending from $130K in July to around $56K in December. Instagram emerged as the dominant channel for impressions throughout the quarter.

Automatic Data Processing (ADP)

ADP's digital footprint is marked by a significant web presence, complemented by a growing app user base.

• Audience Trends: The website, adp.com, consistently attracted high traffic with over 9M visits in December, although unique visits showed a downward trend. The monthly deduplicated audience remained stable, with web-only visitors forming the bulk of this audience.

• App Engagement: The ADP Mobile Solutions app saw a significant increase in monthly active users, reaching over 155K by December, indicating growing mobile engagement.

• Ad Spend & Channels: ADP's ad spend was minimal, with sporadic activity in November on Facebook, emphasizing a conservative approach to digital advertising.

Stripe, Inc

Stripe, Inc demonstrated steady online engagement, with a focus on enhancing its app presence.

• Audience Trends: The website, stripe.com, experienced a stable visit pattern with a peak of approximately 267K in November. The monthly deduplicated audience remained above 30K, with a balanced mix of web and app visitors.

• App Engagement: The Stripe Dashboard app showed robust growth in monthly active users, reaching over 9K in December, reflecting increased reliance on mobile solutions.

• Ad Spend & Channels: Stripe's ad spend was initiated in December, focusing on Instagram, with monthly impressions nearing 88K, marking a strategic entry into digital advertising.

Conclusion

The Q4 2024 analysis highlights the diverse strategies and performances of leading brands in Brazil's Business Finance & Business Solutions sector. SumUp Payments, ADP, and Stripe, Inc each displayed unique strengths across web and app platforms, supported by Sensor Tower's comprehensive insights. As these brands continue to evolve, Sensor Tower remains at the forefront, providing critical data to navigate the complex digital ecosystem.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.