Leading Brands in Brazil's Travel & Tourism: Q4 2024 Insights

The Brazilian travel and tourism sector has experienced significant digital engagement in Q4 2024, with brands like Google Maps, Ride with Uber, and Waze at the forefront. These platforms have demonstrated robust performance across websites and apps, capturing a substantial monthly audience. This article provides a detailed analysis of each brand's digital presence, leveraging Sensor Tower's comprehensive data.

Google Maps

Google Maps, accessible via maps.google.com and the Google Maps app, continues to dominate the navigation space.

• Audience Trends: Throughout Q4 2024, Google Maps maintained a monthly true audience consistently above 130M, with a noticeable increase in December reaching over 134M. The majority of users engaged through the app, with web-only visitors remaining below 20K monthly.

• App Engagement: The app's monthly active users rose steadily, surpassing 134M by December. This indicates a strong preference for mobile navigation among users.

• Ad Spend & Channels: Google Maps' monthly ad spend was minimal, with a brief spike in December on Facebook, totaling approximately $55 with around 28K impressions.

Ride with Uber

Uber's platform, available at uber.com and through the Uber - Request a ride app, showcases a robust digital footprint.

• Audience Trends: Uber's monthly true audience consistently exceeded 39M in Q4, with December peaking at over 41M. The app dominated user engagement, with web-only visitors fluctuating around 600K.

• App Engagement: The app saw a consistent rise in monthly active users, reaching above 40M by December, reflecting strong user retention and growth.

• Ad Spend & Channels: Uber's advertising strategy was aggressive, with December's monthly spend exceeding $725K across platforms like Facebook, Instagram, and TikTok, generating over 614M impressions.

Waze

Waze, accessible via waze.com and the Waze Navigation & Live Traffic app, has shown notable audience engagement.

• Audience Trends: Waze's monthly true audience grew steadily, surpassing 42M in December. The app was the primary engagement channel, with web-only visitors ranging around 400K.

• App Engagement: Monthly active users increased to over 41M by December, indicating a strong mobile presence.

• Ad Spend & Channels: Waze's monthly advertising spend saw a dramatic rise in December, reaching approximately $119K, with significant impressions on Facebook and Instagram, totaling over 61M.

Conclusion

Sensor Tower's insights reveal that Google Maps, Uber, and Waze are pivotal players in Brazil's travel and tourism sector, each with unique strengths. Google Maps leads in user engagement, Uber excels in advertising reach, and Waze shows consistent growth. Sensor Tower's unparalleled data, including Web Insights, App Performance Insights, and Pathmatics Advertising Data, provides essential insights into these brands' digital strategies, highlighting the evolving landscape of travel technology. By leveraging these insights, decision-makers can navigate the competitive landscape with confidence and precision.