Leading Brands in Brazil's Utilities Category: Q4 2024 Insights

Introduction

In Q4 2024, the Utilities category in Brazil witnessed remarkable engagement from leading brands such as Google Search, Chrome, and Opera Mediaworks, Inc. These brands demonstrated substantial monthly deduplicated audiences across both web and app platforms. Sensor Tower’s comprehensive data highlights these trends, offering unparalleled insights into cross-platform user behavior.

Google Search

Google Search, accessible via google.com and the Google app, maintained a formidable presence in the Utilities category.

• Audience Trends: Google.com consistently attracted over 220M monthly visits, with a stable monthly deduplicated audience exceeding 184M throughout Q4 2024.

• App Engagement: The Google app sustained robust user engagement, with monthly active users around 73M.

• Ad Spend & Channels: There was a notable surge in monthly ad spend during August and September, particularly on Facebook and TikTok, with impressions surpassing 45M in September.

Chrome

Chrome, renowned for its chromewebstore.google.com website and the Google Chrome app, showcased stable performance.

• Audience Trends: The website recorded over 70M monthly visits, with a consistent true audience of approximately 164M.

• App Engagement: The Google Chrome app maintained a steady monthly active user base, consistently above 117M.

• Ad Spend & Channels: Minimal monthly ad spend was observed, with negligible impressions in December.

Opera Mediaworks, Inc.

Opera Mediaworks, Inc., featuring gxcorner.games and opera.com, along with the Opera Mini: Fast Web Browser and Opera GX: Gaming Browser apps, demonstrated noteworthy metrics.

• Audience Trends: Gxcorner.games and opera.com collectively attracted a true monthly audience exceeding 4.7M, with opera.com experiencing a significant spike in visits in September.

• App Engagement: Opera Mini and Opera GX apps collectively boasted over 2.5M monthly active users, with Opera GX showing slight growth.

• Ad Spend & Channels: The brand's monthly ad spend was primarily on Instagram, with impressions peaking at over 3.3M in December.

Conclusion

In Q4 2024, Google Search, Chrome, and Opera Mediaworks, Inc. led the Utilities category in Brazil with robust web and app engagement. Sensor Tower’s data provides a comprehensive view of these trends, underscoring the power of cross-referencing web, app, and advertising metrics for in-depth market insights. Decision-makers can leverage these insights to strategize effectively, capitalizing on Sensor Tower’s unique offerings to stay ahead in the competitive landscape.

For more information on how Sensor Tower can empower your business decisions, explore our products and services.