Leading Brands in CA's Advertising & Marketing Sector: Q4 2024 Insights

In Q4 2024, the Advertising & Marketing category in Canada showcased some of the most dynamic brands with significant monthly deduplicated audiences across their websites and mobile apps. This article delves into the performance and trends of three leading brands: AIR MILES Canada, HubSpot, Inc., and Fiverr International Limited. By leveraging Sensor Tower's comprehensive data, we provide a detailed analysis of each brand's digital presence and advertising strategies.

AIR MILES Canada (LoyaltyOne, Inc.)

AIR MILES Canada maintains a robust digital footprint with its website, airmiles.ca, and the AIR MILES Reward Program app.

• Audience Trends: From Q3 to Q4 2024, airmiles.ca experienced a fluctuation in visits, peaking at over 4.8M in August before stabilizing around 3.5M in November. The monthly deduplicated audience saw a decline from over 600K in October to below 530K in December.

• App Engagement: The app's monthly active users remained stable, hovering around 100K throughout the quarter, indicating consistent mobile engagement.

• Ad Spend & Channels: AIR MILES significantly increased its monthly ad spend in October, exceeding $1M, with a focus on Facebook and Instagram, generating impressive impressions. Notably, there was no investment in desktop video channels.

HubSpot, Inc.

HubSpot's digital presence is anchored by its website, hubspot.com, and the HubSpot app.

• Audience Trends: Hubspot.com saw a notable increase in visits during September, reaching over 11M. However, visits decreased to around 6.6M by December. The monthly deduplicated audience was highest in September, surpassing 420K.

• App Engagement: The HubSpot app maintained a steady monthly active user base, with active users slightly below 9K throughout Q4.

• Ad Spend & Channels: With a strategic focus on LinkedIn and YouTube, HubSpot's monthly ad spend peaked at over $650K in December, achieving significant impressions across these platforms.

Fiverr International Limited

Fiverr continues to engage audiences through fiverr.com and the Fiverr - Freelance Service app.

• Audience Trends: Fiverr.com saw increasing visits towards December, reaching over 4.9M. The monthly deduplicated audience grew steadily, surpassing 270K by the end of the quarter.

• App Engagement: The app's monthly active user count slightly declined, ending the year with just above 36K users.

• Ad Spend & Channels: Fiverr's advertising efforts were concentrated on YouTube, where significant monthly spend resulted in substantial impressions, particularly in December.

Conclusion

In Q4 2024, AIR MILES Canada, HubSpot, and Fiverr demonstrated distinct strategies and trends in their digital and advertising endeavors. Sensor Tower's data, including Web Insights, App Performance Insights, and Pathmatics, provides unparalleled insights into these brands' cross-platform user behavior. This comprehensive analysis underscores the critical role of Sensor Tower in informing strategic decisions for brands in the Advertising & Marketing sector.

For more information on Sensor Tower's offerings, visit Web Insights, App Performance Insights, and Pathmatics.