Business & Industrials Giants: Analyzing Leading Brands in Q4 2024

Introduction

In the competitive landscape of the Business & Industrials category, UPS, FedEx, and Purolator Inc. have emerged as leading brands in California, boasting significant monthly deduplicated audiences across their websites and apps. This article delves into their performance from Q3 to Q4 2024, highlighting key trends and insights derived from Sensor Tower's comprehensive data.

UPS (United Parcel Service of America, Inc)

UPS's digital presence is strong with theupsstore.com and ups.com, alongside the UPS app.

• Audience Trends:

  • theupsstore.com saw a fluctuating monthly audience, with visits peaking over 345K in November and 379K in December.

  • ups.com consistently attracted a large monthly audience, with visits surging from 8.1M in October to over 15M by December.

  • True monthly audience figures showed a rise, with December peaking above 2M.

• App Engagement:

  • The UPS app's monthly active users increased steadily, climbing from 76K in October to over 107K in December.

• Ad Spend & Channels:

  • UPS's monthly advertising spend grew, reaching nearly $18K in December, with Facebook and Instagram being the dominant channels.

FedEx

FedEx maintains a robust digital footprint with fedex.com and the FedEx Mobile app.

• Audience Trends:

  • fedex.com experienced significant monthly growth, with visits jumping to over 14M in December.

  • True monthly audience numbers also rose, reaching approximately 1.27M in December.

• App Engagement:

  • The FedEx Mobile app saw a consistent rise in monthly active users, from 71K in October to about 106K by December.

• Ad Spend & Channels:

  • FedEx's monthly ad spend peaked at nearly $59K in November, with significant impressions across Facebook and Instagram.

Purolator Inc.

Purolator's digital reach includes purolator.com and the Purolator app.

• Audience Trends:

  • purolator.com saw a dramatic monthly increase in visits, reaching over 14M by December.

  • True monthly audience figures also rose sharply, peaking at about 1.5M in December.

• App Engagement:

  • The Purolator app's monthly user base expanded significantly, from 6K in October to over 14K in December.

• Ad Spend & Channels:

  • Purolator's monthly ad spend saw fluctuations, with a peak of over $84K in October, primarily via Facebook.

Conclusion

The Q4 2024 data highlights UPS, FedEx, and Purolator's substantial digital presence in the Business & Industrials category. Sensor Tower's unparalleled insights provide a comprehensive view of these brands' cross-platform performance, showcasing the critical role of monthly deduplicated audience analysis and advertising strategies in driving growth. With tools like Web Insights, App Performance Insights, and Pathmatics, businesses can gain a competitive edge by understanding user behavior across web and app platforms, offering unique advantages for decision-makers.