Leading Gaming Brands in CA: Q4 2024 Audience Insights

In the competitive world of gaming, understanding audience dynamics across platforms is crucial. In Q4 2024, Roblox, Steam, and bet365 emerged as leaders in Canada, showcasing impressive monthly deduplicated audiences across their websites and apps. This article delves into their performance trends, highlighting data from Q3 to Q4 2024.

Roblox (Mobile)

Roblox maintains a robust digital presence with its website, roblox.com, and the Roblox app. Known for its immersive user-generated content, Roblox captivates a diverse audience.

• Audience Trends: The monthly deduplicated audience for Roblox remained stable above 4M throughout Q4. Notably, web and app visitors increased in December, indicating a seasonal spike.

• App Engagement: Monthly active users on the app experienced a dip in October but rebounded to around 3.6M by December, reflecting renewed user interest.

• Ad Spend & Channels: Monthly advertising spend on TikTok decreased steadily, with a notable shift in December towards YouTube, which garnered over 19K impressions. This strategic adjustment highlights a diversification in ad channels.

Steam

Steam continues to dominate with its platforms, steamcommunity.com and store.steampowered.com, alongside the Steam app. As a leading digital distribution service, Steam offers a vast library of games.

• Audience Trends: Both websites saw an increase in unique visits, with store.steampowered.com reaching over 1M unique visitors in December. The true audience exceeded 1.5M by the end of Q4.

• App Engagement: The Steam app’s monthly active users grew steadily, peaking at nearly 400K in December, suggesting a consistent rise in mobile engagement.

• Ad Spend & Channels: December marked the beginning of Steam’s monthly ad spend on Instagram, with a substantial 750K impressions, indicating a strategic entry into social media advertising.

bet365

bet365’s platform includes bet365.com and the bet365 - Sports Betting app. Known for its comprehensive sports betting services, bet365 attracts a global audience.

• Audience Trends: bet365.com saw fluctuations in visits, peaking in November with over 1.7M unique visits. The true audience consistently hovered around 2M.

• App Engagement: The app’s monthly active users saw a high of 820K in November, followed by a slight decline in December.

• Ad Spend & Channels: bet365 maintained a diverse monthly advertising strategy, with significant spend across multiple channels. YouTube and Instagram were prominent, with YouTube impressions exceeding 8M in December.

Conclusion

These insights underscore the dynamic nature of the gaming landscape in Canada. Sensor Tower’s unparalleled data, through Web Insights and Pathmatics, provides critical insights into cross-platform user behavior, offering a competitive edge in understanding audience trends and engagement. For decision-makers, these metrics are invaluable in crafting informed strategies and seizing market opportunities.