Leading Brands in CA's Investing & Financial Management Category: Q4 2024 Analysis

Introduction

As the Investing & Financial Management sector continues to thrive, certain brands stand out for their substantial user engagement and strategic growth. In Q4 2024, Crypto.com, Questrade, Inc., and Coinbase, Inc. emerged as leading brands in Canada, showcasing impressive digital footprints across their websites and apps. With data insights from Sensor Tower, this article delves into the performance and trends of these brands from Q3 to Q4 2024.

Crypto.com

Crypto.com has made a significant impact in the digital currency space, with its website and the Crypto.com - Buy BTC, CRO, XRP app.

• Audience Trends: The website experienced a surge in visits, peaking in December with over 1.7M visits, indicating a strong web presence. The monthly deduplicated audience remained stable above 900K for Q4, showing a balanced mix of web and app users.

• App Engagement: The app's monthly active users increased significantly, reaching around 145K in December, reflecting growing mobile engagement.

• Ad Spend & Channels: Crypto.com ramped up its advertising, with a peak monthly ad spend of over $2.9M in November, primarily through channels like YouTube and Facebook, which garnered substantial impressions.

Questrade, Inc.

Questrade, Inc. remains a robust player with its website and QuestMobile: Invest & Trade app.

• Audience Trends: The website consistently attracted high traffic, with visits exceeding 15M by December. The monthly deduplicated audience showed steady growth, maintaining numbers above 900K throughout Q4.

• App Engagement: The app's monthly active user base expanded, reaching 285K by year-end, underscoring the importance of mobile platforms for Questrade.

• Ad Spend & Channels: Questrade increased its monthly ad spend to over $570K in December, leveraging Instagram and TikTok for broader reach and engagement.

Coinbase, Inc.

Coinbase, Inc. has solidified its position with its website and the Coinbase: Buy BTC, ETH, SOL app.

• Audience Trends: The website saw a notable increase in visits, particularly in November, with visits soaring to over 6M. The monthly deduplicated audience rose to around 800K by December, reflecting strong user interest.

• App Engagement: App engagement peaked in November with over 215K monthly active users, highlighting the app's critical role in user acquisition.

• Ad Spend & Channels: Coinbase's advertising efforts intensified, with December monthly spend exceeding $429K. TikTok and Instagram were key channels, delivering extensive impressions.

Conclusion

The analysis of Q4 2024 data reveals that Crypto.com, Questrade, Inc., and Coinbase, Inc. have successfully leveraged both web and mobile platforms to engage audiences. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide unparalleled insights into these brands' cross-platform strategies, underscoring their dominance in the Canadian market.

By utilizing Sensor Tower's tools, decision-makers can gain a competitive edge, ensuring informed strategy development and execution within the dynamic digital landscape.