Leading Shopping Brands in Canada: A Q4 2024 Analysis

In an ever-evolving digital landscape, understanding consumer behavior across platforms is crucial for brands in the shopping category. Sensor Tower's comprehensive data offers invaluable insights into the performance of leading brands in Canada, including Canadian Tire, Shop Amazon Mobile App, and Walmart Inc. In this article, we delve into the trends from Q3 2024 to Q4 2024, exploring how these brands have captured their audience across web and app platforms.

Canadian Tire

Canadian Tire's digital presence is robust, featuring its website, canadiantire.ca, and the Canadian Tire: Shop Smarter app.

• Audience Trends: During Q4 2024, canadiantire.ca saw a notable increase in visits, peaking in December with over 113M visits. Monthly unique visits remained stable, hovering around 12M. The monthly deduplicated audience exceeded 13M in November, indicating a strong web presence.

• App Engagement: The app's monthly active users remained above 260K throughout Q4, reflecting consistent engagement despite a slight decrease towards December.

• Ad Spend & Channels: Canadian Tire significantly increased its advertising efforts, with monthly ad spend reaching over $7M in December. Facebook and Instagram were key channels, delivering the majority of impressions, particularly through OTT channels.

Shop Amazon Mobile App

Amazon's presence is marked by its website, amazon.com, and the Amazon Shopping app.

• Audience Trends: Amazon.com maintained a stable web audience, with visits surpassing 370M in December. The monthly deduplicated audience consistently exceeded 12M, demonstrating a balanced web and app user base.

• App Engagement: The Amazon Shopping app saw a steady rise in monthly active users, reaching over 4.3M by December. This growth highlights the app's integral role in Amazon's consumer engagement strategy.

• Ad Spend & Channels: Amazon's monthly ad spend was relatively modest, with YouTube being the primary channel, delivering impressions above 2M in December.

Walmart Inc.

Walmart's digital strategy is evident through its website, walmart.com, and the Walmart: Shopping & Savings app.

• Audience Trends: Walmart.com experienced a surge in visits, particularly in November, with monthly unique visits exceeding 10M. The monthly deduplicated audience remained robust, surpassing 13M in December.

• App Engagement: The app consistently engaged users, with monthly active users peaking at over 900K in November, indicating strong mobile engagement.

• Ad Spend & Channels: Walmart maintained a steady monthly ad spend, utilizing a diverse range of channels. YouTube and Instagram were significant contributors to their digital advertising strategy.

Conclusion

The Q4 2024 data underscores the dynamic strategies of Canadian Tire, Amazon, and Walmart in capturing and engaging their audiences across digital platforms. Sensor Tower's unparalleled data insights provide a window into these brands' cross-platform performance, offering critical insights for understanding consumer behavior in the shopping category. By leveraging Sensor Tower's comprehensive offerings, businesses can gain a competitive edge in navigating the digital landscape.

For more detailed insights, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights.