Leading Brands in Germany's Jobs & Education Sector: Q4 2024 Analysis

Introduction

In the ever-evolving landscape of Jobs & Education, several brands have made significant strides in Germany during Q4 2024. This article delves into the performance and trends of three leading brands: Indeed, Duolingo, and Bundesagentur für Arbeit (Federal Employment Agency). Sensor Tower's comprehensive data across web, app, and advertising platforms offers unique insights into these brands' digital presence and audience engagement.

Indeed

Indeed's digital ecosystem includes its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: From Q3 to Q4 2024, indeed.com experienced a decline in unique visits, dropping from over 6M in July to around 4.3M in December. The monthly deduplicated audience remained stable above 5M for most of the quarter.

• App Engagement: The app's monthly active users hovered around 2.5M, with a slight decrease towards the end of the year.

• Ad Spend & Channels: Indeed increased its monthly advertising spend significantly, peaking at over $1M in November, with major impressions from Instagram and Facebook channels.

Duolingo

Duolingo boasts a strong presence with its website, duolingo.com, and the Duolingo - Language Lessons app.

• Audience Trends: Unique visits to duolingo.com rose steadily, reaching nearly 800K by December. The true monthly audience exceeded 6M, highlighting the brand's growing reach.

• App Engagement: The app's monthly active users increased consistently, ending the year with approximately 3.7M users.

• Ad Spend & Channels: Duolingo's ad spend was relatively modest, with significant impressions on Instagram, indicating a targeted approach.

Bundesagentur für Arbeit (Federal Employment Agency)

The Federal Employment Agency's digital presence includes arbeitsagentur.de and bmas.de, complemented by the AzubiWelt app.

• Audience Trends: Arbeitsagentur.de maintained a stable unique visitor count, with monthly visits ranging from 2.3M to 2.8M. Bmas.de saw fluctuations, with a notable peak in October.

• App Engagement: AzubiWelt app engagement was modest, with monthly active users fluctuating around 5K.

• Ad Spend & Channels: The agency's monthly ad spend was robust, with Snapchat and Instagram leading in impressions, reflecting a broad-reaching strategy.

Conclusion

The Jobs & Education sector in Germany showcases dynamic digital strategies across leading brands. Indeed, Duolingo, and Bundesagentur für Arbeit have leveraged both web and app platforms to engage their audiences effectively. Sensor Tower's unparalleled insights continue to be instrumental in understanding these trends, providing comprehensive data that is critical for navigating cross-platform user behavior. For detailed insights, explore our offerings on Web Insights, Pathmatics, and App Performance Insights.