Leading Brands in Investing & Financial Management: Q4 2024 Analysis

Introduction

In the rapidly evolving world of investing and financial management, understanding user engagement across platforms is key to staying competitive. Leveraging data from Sensor Tower's comprehensive suite of tools, we delve into the performance of three leading brands: Investing.com, Binance, and Trade Republic Bank GmbH. This analysis covers trends from Q3 to Q4 2024, highlighting audience dynamics and advertising strategies.

Investing.com (Fusion Media Limited LLC)

Investing.com's digital ecosystem includes the website investing.com and the Investing.com: Stock Market app.

• Audience Trends: Throughout Q4 2024, investing.com maintained a stable monthly deduplicated audience above 1.6M. Notably, web-only visitors consistently outnumbered app-only users, indicating a strong web presence.

• App Engagement: The app's monthly active users hovered around 110K, showing slight fluctuations but remaining relatively stable.

• Ad Spend & Channels: Monthly advertising activity was limited to July, with a modest spend on Facebook yielding over 66K impressions.

Binance (BAM Trading Services Inc.)

Binance's presence is marked by the website binance.com and the Binance: Buy Bitcoin & Crypto app.

• Audience Trends: In Q4 2024, binance.com experienced a notable increase in unique monthly visits, peaking at approximately 460K in December. The app saw a strong audience, with app-only visitors consistently surpassing web-only users.

• App Engagement: The app's monthly active user base increased significantly, reaching over 250K by December, indicating growing user engagement.

• Ad Spend & Channels: Binance ramped up its advertising efforts, with December seeing a substantial monthly spend of over $320K, primarily across Facebook, Instagram, and TikTok, garnering impressive impressions.

Trade Republic Bank GmbH

Trade Republic is accessible via traderepublic.com and the Trade Republic: Broker & Bank app.

• Audience Trends: Q4 2024 showed a steady increase in true monthly audience numbers, with December reaching nearly 950K. The app-only audience was dominant, reflecting a mobile-first approach.

• App Engagement: The app's monthly active users grew steadily, surpassing 540K by the end of December, highlighting its popularity among users.

• Ad Spend & Channels: Monthly advertising spend peaked in December at approximately $290K, leveraging Instagram and TikTok for the majority of impressions.

Conclusion

The data from Sensor Tower provides invaluable insights into the performance and strategic direction of leading brands in the investing and financial management sector. By cross-referencing web, app, and advertising data, Sensor Tower offers unparalleled analysis capabilities, enabling brands to understand and adapt to user behavior across platforms. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.