Leading Shopping Brands in Spain: Q4 2024 Analysis

In the ever-evolving landscape of digital commerce, understanding the dynamics of leading brands is crucial. Sensor Tower provides unparalleled insights into cross-platform user behavior, allowing for a detailed analysis of web, app, and advertising data. This article delves into the performance of three major players in Spain's shopping category for Q4 2024: Shop Amazon, SheIn Group Limited, and Temu (Whaleco Inc.).

Shop Amazon

Shop Amazon continues to dominate the digital shopping scene with its extensive reach through both its website and app.

• Audience Trends: Amazon's website, amazon.com, saw an increase in visits from October to December, peaking at over 661M visits in December. The unique visits hovered around 17M-18M monthly, highlighting consistent engagement. The monthly true audience remained stable above 26M throughout the quarter.

• App Engagement: The Amazon Shopping app experienced a steady growth in monthly active users, reaching nearly 19.6M by December, indicating a strong mobile presence.

• Ad Spend & Channels: Amazon's monthly advertising expenditure saw a boost in November and December, with ad spend nearing $1.4M. Facebook remained the primary channel, delivering significant impressions, while Instagram provided substantial reach as well.

SheIn Group Limited

SheIn Group Limited has made a significant impact with its fashion-forward offerings, appealing to a youthful demographic.

• Audience Trends: The website shein.com observed a peak in visits during November with 153M visits. Monthly true audience figures were stable, averaging over 22M across the quarter.

• App Engagement: The SHEIN app maintained robust engagement with monthly active users consistently above 18M, although there was a slight dip in December.

• Ad Spend & Channels: SheIn's advertising strategy was aggressive in November, with monthly ad spend exceeding $4.4M. Facebook and Instagram were the key channels, delivering billions of impressions.

Temu (Whaleco Inc.)

Temu has carved a niche with its unique offerings and competitive pricing, appealing to a diverse audience.

• Audience Trends: The website temu.com saw fluctuating visits, with a notable increase in October at 93M visits. The monthly true audience was stable, averaging around 16M.

• App Engagement: The Temu: Shop Like a Billionaire app showed a steady rise in monthly active users, peaking at around 12.7M in November.

• Ad Spend & Channels: Temu's ad spend peaked in August at over $4.6M, primarily on Facebook and Instagram, which proved effective in reaching a broad audience.

Conclusion

These leading brands showcase the diverse strategies employed to capture and engage audiences across platforms. Sensor Tower's comprehensive data insights are invaluable in understanding these dynamics, offering a unique cross-referencing of web, app, and advertising data. This depth of analysis is essential for brands aiming to navigate the competitive landscape of digital shopping effectively.

For more detailed insights on web trends, explore our Web Insights offering. For advertising insights, visit Pathmatics, and for mobile app performance, check out App Performance Insights.