Leading Brands in France's Computers & Consumer Electronics Category: Q4 2024 Overview

Introduction

In Q4 2024, leading brands in the Computers & Consumer Electronics category in France showcased remarkable digital engagement across their websites and apps. This article delves into the performance of Hewlett-Packard (HP), Back Market, and Epson, highlighting their audience trends, app engagement, and advertising strategies. Sensor Tower's comprehensive data insights provide a unique cross-platform perspective, offering invaluable insights into user behavior.

Hewlett-Packard (HP)

HP's digital presence is robust, featuring its website, hp.com, and the HP Smart app.

• Audience Trends: From Q3 to Q4 2024, hp.com maintained a stable monthly audience with visits fluctuating around the 12M mark. Unique visitors peaked in November with over 2.1M. The monthly deduplicated audience remained above 3.5M throughout the quarter.

• App Engagement: The HP Smart app saw consistent growth in monthly active users, exceeding 800K by December, reflecting a strong mobile user base.

• Ad Spend & Channels: HP's monthly ad spend varied, peaking in October with over $56K, primarily leveraging Instagram and Facebook for significant impressions.

Back Market

Back Market's digital footprint includes its website, backmarket.com, and the Back Market - Buy & Sell tech app.

• Audience Trends: The site experienced a notable surge in November, reaching over 30M visits. The true monthly audience consistently exceeded 3M, highlighting strong web engagement.

• App Engagement: The app maintained a steady monthly active user base, peaking at approximately 260K in November, indicating a loyal mobile audience.

• Ad Spend & Channels: Back Market's monthly ad spend peaked in July at over $1.2M, with Instagram as the dominant channel, delivering billions of impressions.

Epson

Epson's digital channels include its website, epson.com, and the Epson iPrint app.

• Audience Trends: The website saw a decline in visits by December, settling around 1.3M. The monthly deduplicated audience remained stable, slightly above 1.4M.

• App Engagement: The Epson iPrint app maintained a consistent monthly active user base, with active users hovering around 255K throughout the quarter.

• Ad Spend & Channels: Epson's monthly advertising saw a spike in October, with a spend of over $120K, focusing on Facebook for significant impression delivery.

Conclusion

The performance of HP, Back Market, and Epson in Q4 2024 underscores their strategic digital engagement across web and app platforms. Sensor Tower's unparalleled data insights offer a comprehensive view of cross-platform user behavior, crucial for understanding market dynamics in the Computers & Consumer Electronics category. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.