Leading Brands in France's Film & Television Category: Q4 2024 Analysis

In the dynamic landscape of France's Film & Television category, Q4 2024 witnessed impressive performances from top brands such as Netflix, Inc., Groupe Canal+, and e-TF1. Leveraging Sensor Tower's comprehensive data, we delve into the audience trends, app engagement, and advertising strategies that defined this quarter.

Netflix, Inc.

Netflix's digital presence is robust, with its website, netflix.com, and the Netflix app leading the charge.

• Audience Trends: From Q3 to Q4 2024, netflix.com saw a steady increase in visits, peaking in December with over 349M visits. The monthly deduplicated audience remained stable above 15M.

• App Engagement: The Netflix app consistently engaged over 12M monthly active users, with a slight uptick in December reaching approximately 13M.

• Ad Spend & Channels: Netflix's monthly advertising spend surged in Q4, particularly in December, where it exceeded $3M, with significant impressions across Facebook and Instagram.

Groupe Canal+

Groupe Canal+ boasts a strong digital footprint with canalplus.com and the myCANAL app.

• Audience Trends: canalplus.com experienced a noticeable increase in visits, peaking in December at over 303M. The monthly deduplicated audience remained stable, averaging around 13M.

• App Engagement: The myCANAL app maintained a steady monthly active user base, with users hovering around 1.8M.

• Ad Spend & Channels: Groupe Canal+ increased its monthly advertising investments significantly in December, with spend surpassing $1.4M, focusing heavily on Facebook and Instagram.

e-TF1

e-TF1's digital strategy includes tf1.fr and the TF1+ : Streaming, TV en Direct app.

• Audience Trends: Visits to tf1.fr peaked in November at over 453M, with a monthly deduplicated audience consistently above 10M.

• App Engagement: The TF1+ app saw fluctuations in monthly active users, reaching over 1.5M in November.

• Ad Spend & Channels: e-TF1's monthly ad spend increased in December, nearing $167K, with Instagram as a dominant channel for impressions.

Conclusion

Q4 2024 showcased the strength of these leading brands in France's Film & Television sector, each demonstrating unique strategies across web and app platforms. Sensor Tower's unparalleled data insights provide a detailed view of their cross-platform user behavior, highlighting the dynamic nature of digital engagement in this category. For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.