Leading Apparel Brands in GB: Q4 2024 Insights

Introduction

As the apparel industry continues to evolve, understanding digital presence and audience engagement is crucial for brands. In Q4 2024, several leading brands in Great Britain, such as SheIn Group Limited, JD Sports, and New Look Retailers Limited, demonstrated significant digital footprints. This article, powered by Sensor Tower’s comprehensive data, provides insights into their web and app performance, audience trends, and advertising strategies from Q3 to Q4 2024.

SheIn Group Limited

SheIn Group Limited, known for fast fashion, maintains a strong digital presence through its website, shein.com, and the SHEIN app.

• Audience Trends: The monthly deduplicated audience for SheIn remained above 17M throughout the quarter. Notably, the website saw fluctuating unique visits, peaking in December with over 7M.

• App Engagement: Monthly active users on the SHEIN app remained stable, hovering around 7.7M throughout the quarter, showing a slight dip in December.

• Ad Spend & Channels: SheIn’s monthly advertising spend was substantial, peaking in October at over $10M. The primary channels were Facebook and Instagram, with Facebook impressions consistently exceeding 1B.

JD Sports

JD Sports, a leader in sports fashion, leverages its website, jdsports.com, and the JD Sports app to engage audiences.

• Audience Trends: JD Sports' monthly deduplicated audience showed an upward trend, reaching over 7.6M in December. The website experienced a significant increase in unique visits, peaking at over 6.7M in December.

• App Engagement: The app’s monthly active users peaked in November with over 480K users, reflecting increased mobile engagement during this period.

• Ad Spend & Channels: Monthly advertising spend increased consistently, reaching nearly $3.4M in December. Key channels included Facebook and Instagram, with a notable rise in impressions on TikTok.

New Look Retailers Limited

New Look Retailers Limited connects with its audience via newlook.com and the New Look Fashion Online app.

• Audience Trends: The monthly deduplicated audience saw growth, with a peak in November at over 6M. The website’s unique visits surged in November, exceeding 5.3M.

• App Engagement: The New Look app maintained a steady monthly active user base, with active users around 150K in December.

• Ad Spend & Channels: New Look’s monthly ad spend showed a rise, particularly in December, reaching nearly $966K. Facebook dominated the channels, with impressions consistently high.

Conclusion

The digital strategies of SheIn, JD Sports, and New Look Retailers Limited highlight the importance of a strong online presence. Through Sensor Tower’s unparalleled data insights, brands can effectively cross-reference web, app, and advertising data, revealing critical patterns in cross-platform user behavior. For more detailed insights, explore Sensor Tower’s Web Insights, Pathmatics, and App Performance Insights.