Leading Auto Brands in GB: Q4 2024 Analysis

In the competitive landscape of the auto industry, a robust digital presence is crucial. This article delves into the Q4 2024 performance of leading brands in Great Britain’s Auto category, focusing on Tesla Motors, Fédération Internationale de l'Automobile (FIA) (Formula 1), and CarGurus LLC. By leveraging Sensor Tower’s unparalleled data insights, we explore audience trends, app engagement, and advertising dynamics, providing a comprehensive view for investors and C-suite executives.

Tesla Motors

Tesla's digital footprint is anchored by its website, tesla.com, and the Tesla app.

• Audience Trends: The website experienced fluctuations, with visits peaking at 73M in December. Monthly unique visits saw a decrease to 0.7M by the end of the quarter. The monthly deduplicated audience remained above 0.9M throughout Q4.

• App Engagement: The Tesla app showed a steady increase in monthly active users, reaching over 250K by December, reflecting growing mobile engagement.

• Ad Spend & Channels: Tesla significantly ramped up its monthly ad spend, particularly in December, reaching over $119K with impressions soaring past 92M, mainly through YouTube and X channels.

Fédération Internationale de l'Automobile (FIA) (Formula 1)

FIA's digital presence includes formula1.com and the Formula 1 app.

• Audience Trends: The website's visits remained stable, with monthly unique visits around 0.5M. The monthly deduplicated audience hovered near 0.8M in December.

• App Engagement: The Formula 1 app experienced a decline, with monthly active users dropping to approximately 120K by December.

• Ad Spend & Channels: FIA maintained a robust advertising strategy, spending over $375K monthly in December, with Facebook and Instagram channels driving significant impressions.

CarGurus LLC

CarGurus maintains its digital presence through cargurus.com and the CarGurus: Used & New Cars app.

• Audience Trends: Website visits declined towards the end of the year, with monthly unique visits dropping to around 0.4M in December. The monthly deduplicated audience was approximately 0.6M.

• App Engagement: The CarGurus app showed an upward trend, with monthly active users surpassing 95K by December.

• Ad Spend & Channels: Monthly ad expenditure peaked in December at around $176K, with Facebook being the dominant channel for impressions.

Conclusion

The auto industry in GB exhibits diverse digital strategies, with each brand leveraging web and app platforms uniquely. Sensor Tower's comprehensive data insights, through Web Insights, App Performance Insights, and Pathmatics, provide unparalleled visibility into these trends. This is essential for understanding cross-platform user behavior, offering unique advantages for decision-makers seeking data-driven strategies to enhance their market position.