Leading Brands in GB's Home & Garden Shopping Category: Q4 2024 Insights

In the ever-evolving landscape of the Home & Garden Shopping category, several brands have emerged as leaders in Great Britain. This article delves into the performance and trends of three standout brands: B&Q plc, Amazon Ring, and IKEA, from Q3 to Q4 2024. Our insights are powered by Sensor Tower's comprehensive data, offering a unique perspective on web, app, and advertising trends.

B&Q plc

B&Q is a renowned home improvement retailer known for its wide range of DIY products and services. Their digital presence spans both their website, diy.com, and their app, B&Q: DIY, Gardening, Furniture.

• Audience Trends: The website saw a consistent audience, with unique visits ranging from about 7M to 9M monthly. The monthly deduplicated audience remained stable above 7M throughout Q4. Interestingly, web visitors dominated over app users, although app engagement was significant.

• App Engagement: The app maintained a steady monthly active user base, with active users hovering around 380K to 420K. Despite a slight decline in December, engagement remained robust.

• Ad Spend & Channels: B&Q's monthly advertising spend peaked in November, exceeding $790K, with substantial impressions on Facebook and Instagram. Desktop video saw minimal activity, while OTT channels were not utilized.

Amazon Ring

Amazon Ring, known for its innovative home security solutions, supports its ecosystem through the website, ring.com, and the Ring - Always Home app.

• Audience Trends: The website's unique visits were stable, with numbers around 1.4M to 1.6M monthly. The monthly deduplicated audience remained just over 7M, with the app capturing a significant share of users.

• App Engagement: The app saw monthly active users consistently above 1.4M, indicating strong mobile engagement compared to the web.

• Ad Spend & Channels: Monthly ad spend peaked in November at over $1.1M, with a focus on Facebook and YouTube. Instagram and TikTok were less prioritized, and OTT was minimally engaged.

IKEA

IKEA, a global leader in affordable home furnishings, maintains a robust digital footprint through their website, ikea.com, and the IKEA app.

• Audience Trends: The website maintained a high volume of unique visits, fluctuating between 6.5M and 8M monthly. The monthly deduplicated audience remained above 6M, with a more web-centric user base.

• App Engagement: The app's monthly active user base was steady, around 430K to 450K, highlighting consistent mobile engagement.

• Ad Spend & Channels: IKEA's monthly ad spend was substantial, with a peak in August over $5.4M. Facebook and Instagram were the primary channels, with significant impressions also on TikTok and YouTube.

Conclusion

The Home & Garden Shopping category in Great Britain is marked by the strong digital presence of B&Q plc, Amazon Ring, and IKEA. The data provided by Sensor Tower highlights their strategic use of web and app platforms to engage audiences effectively. Sensor Tower's unparalleled insights into cross-platform user behavior, through Web Insights, App Performance Insights, and Pathmatics, offer invaluable guidance for understanding market dynamics.

For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.