Unveiling Q4 2024's Top Players in Investing & Financial Management in GB

In the competitive landscape of investing and financial management, Q4 2024 highlighted several industry leaders in Great Britain. Trading 212, Coinbase, and Binance have emerged as key players, showcasing significant audience engagement across their websites and apps. This article delves into their performance trends from Q3 to Q4 2024, leveraging Sensor Tower's unparalleled data insights.

Trading 212 (Avus Capital Ltd.)

Trading 212's digital presence is substantial, comprising its website, trading212.com, and the Trading 212: Stocks, ETFs, ISA app.

• Audience Trends: The website experienced a significant uptick in visits, peaking in December with nearly 18M visits. The monthly deduplicated audience surpassed 2.6M in December, indicating a robust cross-platform presence.

• App Engagement: The app's monthly active user base saw a steady climb, reaching over 800K by December, reflecting a growing preference for mobile trading.

• Ad Spend & Channels: Trading 212's advertising strategy evolved over the months, with a notable reduction in monthly ad spend by December, down to approximately $0.5M. YouTube remained a dominant channel, delivering significant impressions.

Coinbase, Inc.

Coinbase operates through its website, coinbase.com, and the Coinbase: Buy BTC, ETH, SOL app.

• Audience Trends: Coinbase's website visits surged in Q4, notably in November, with visits nearing 20M. The monthly deduplicated audience consistently exceeded 2.4M towards the end of the year.

• App Engagement: The app's monthly active users spiked in November, reaching over 570K, underscoring the app's pivotal role in user engagement.

• Ad Spend & Channels: A major increase in monthly ad spend was observed in December, with over $900K spent primarily on Facebook and Instagram, generating substantial impressions.

Binance (BAM Trading Services Inc.)

Binance maintains its presence through binance.com and the Binance: Buy Bitcoin & Crypto app.

• Audience Trends: Binance's website saw a dramatic increase in visits in November, reaching over 21M. The monthly deduplicated audience remained strong, consistently surpassing 2M.

• App Engagement: The app's monthly active user numbers were stable, with a noticeable increase in November, reaching over 360K.

• Ad Spend & Channels: Although monthly ad spend was modest, Binance focused on Facebook and Instagram, achieving significant reach through these platforms.

Conclusion

Q4 2024 underscored the dynamic strategies and robust user engagement of Trading 212, Coinbase, and Binance in the GB market. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide unparalleled insights into these brands' cross-platform performance. As the financial management landscape evolves, these insights are critical for understanding user behavior and market trends. Sensor Tower's data empowers decision-makers with the knowledge to strategically navigate this competitive sector.