Leading Brands in GB's Online Betting & Real Money Gambling Category in Q4 2024

Introduction

In the dynamic world of online betting and real money gambling, the UK market has seen significant shifts in Q4 2024. Notable brands such as bet365, Paddy Power, and Betfair Sports Betting have continued to captivate audiences with their robust offerings across both web and app platforms. Utilizing Sensor Tower’s comprehensive data, we delve into the performance and trends of these leading brands, offering insights into their audience engagement, app usage, and advertising strategies.

bet365

bet365 has solidified its position as a leader in the online betting industry with a strong presence on both its website, bet365.com, and its app, bet365 - Sports Betting.

• Audience Trends: From Q3 to Q4 2024, bet365.com saw a notable increase in visits, peaking at over 144M in October. The monthly deduplicated audience remained stable above 3M throughout the quarter, with a slight dip in December.

• App Engagement: The app’s monthly active users hovered around 540K, showing steady engagement throughout Q4.

• Ad Spend & Channels: bet365’s monthly advertising expenditure reached nearly $1.68M in December, with significant impressions across platforms like YouTube and Facebook.

Paddy Power

Paddy Power continues to engage its audience through its website, paddypower.com, and the Paddy Power Sports Betting app.

• Audience Trends: The site maintained a steady audience with visits ranging from 18M to 24M monthly in Q4. The monthly deduplicated audience grew to approximately 1.7M in December.

• App Engagement: The app saw consistent monthly active users around 360K, indicating a loyal mobile audience.

• Ad Spend & Channels: Paddy Power’s monthly ad spend surged to over $2.17M in December, with a focus on platforms like Instagram and YouTube.

Betfair Sports Betting

Betfair Sports Betting, accessible via betfair.com and the Betfair Sports Betting app, has shown a solid online presence.

• Audience Trends: Betfair.com witnessed an increase in visits, reaching over 31M in October. The monthly deduplicated audience was stable around 570K by December.

• App Engagement: The app maintained a consistent user base with monthly active users near 80K.

• Ad Spend & Channels: Betfair’s monthly advertising spend remained moderate, with notable impressions across Facebook and Snapchat.

Conclusion

The online betting and real money gambling sector in the UK remains vibrant, with brands like bet365, Paddy Power, and Betfair Sports Betting leading the charge. Sensor Tower’s unique ability to cross-reference data across web, app, and advertising platforms provides unparalleled insights into user behavior and market trends. As these brands continue to innovate and expand, their strategic use of digital channels will be crucial in maintaining their competitive edge.

For more detailed insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics.