Top Beauty Retail Apps on iOS in Austria Q4 2024

The fourth quarter of 2024 saw notable trends in the performance of the top beauty retail applications on the iOS platform in Austria. This analysis, based on data from Sensor Tower, provides insights into weekly downloads and active user numbers for the leading apps.

Mein dm showed fluctuating download numbers, starting at approximately 3K at the beginning of the quarter and peaking at over 8K in late October. The active users ranged from 81K to a peak of around 109K in mid-December.

BIPA Österreich experienced a steady increase in downloads, with a significant spike to nearly 4K in late November. Active users also rose, reaching over 10K in the same period, before settling around 8K by the end of December.

Douglas - Parfüm & Kosmetik had a notable increase in downloads in early November, reaching approximately 4.8K. Active users saw consistent growth, peaking at about 16K in mid-December before declining slightly towards the end of the quarter.

Notino: profumi e cosmetici saw its downloads peak at around 2.6K in early December. The app's active users showed a positive trend, peaking at over 19K in the same month.

Rituals Home & Body Cosmetics maintained a steady download rate, with numbers hovering around 1.5K in December. Active users peaked at approximately 4.6K in mid-December before experiencing a slight decrease towards the end of the year.

For more detailed insights and data on these trends, visit Sensor Tower's platform.