State of AI Apps Report 2025 is Live!
In the fourth quarter of 2024, the performance of beauty retail apps on iOS in Switzerland showcased varied trends in downloads and active users. Here's a look at how the top five apps performed during this period, based on data from Sensor Tower.
Notino: profumi e cosmetici demonstrated fluctuating download numbers, peaking at around 1.9K in mid-December. Active users increased steadily from 3.7K at the start of the quarter to a high of 5.4K in early December, before declining slightly towards the end of the year.
Douglas - Parfüm & Kosmetik experienced a significant surge in downloads in early November, reaching 2.4K, while active users also saw a peak of 4.5K in late November. However, both metrics declined as the quarter closed.
Rituals Home & Body Cosmetics maintained a relatively stable download rate, with minor peaks in late November at 1.2K. Active users increased modestly over the quarter, peaking at 3.5K in late December.
Mein dm saw a consistent decline in downloads, starting from 1.1K in early October to 664 by late December. However, active users grew steadily, reaching a high of 4.9K in early December.
Lastly, flaconi experienced moderate growth in both downloads and active users, with downloads peaking at 616 in late November. Active users rose significantly from 459 at the start of the quarter to 1.5K by mid-December.
For more detailed insights and data, you can visit Sensor Tower's platform.