Top 5 Beauty Retail Apps on iOS in Turkey: Q4 2024 Performance

In the fourth quarter of 2024, the beauty retail sector in Turkey saw notable trends among the top iOS applications. According to Sensor Tower, these trends highlight shifts in consumer engagement across popular apps.

SEPHORA - Maquillage, Parfum experienced a strong performance in terms of weekly downloads, beginning with approximately 12.7K downloads and peaking at over 30K in early November. The app maintained a robust user base, with weekly active users rising from 117K to nearly 237K by the end of November.

The Watsons: Kozmetik ve Alışveriş app showed a fluctuating download pattern, starting at around 10.6K downloads and reaching a high of approximately 34.5K in early December. Its weekly active users demonstrated a similar pattern, peaking at around 378K at the end of October.

For Gratis: Kişisel Bakım & Makyaj, downloads varied throughout the quarter, starting at 16.9K and hitting a peak of 21K in late November. The app's active user count remained relatively high, with a peak of over 563K in late November.

The Kiko Milano: Makyaj & Kozmetik app saw downloads rise from 6.3K to a high of 14.8K by late October. Active users increased steadily throughout the quarter, reaching nearly 88K by the end of December.

Finally, Yves Rocher witnessed a gradual increase in downloads, starting at 5K and peaking at 8.3K in early December. Active users also grew over the quarter, ending at about 66.5K.

For more detailed insights and data, visit Sensor Tower's platform.