Top 5 Consumer Finance Apps on iOS in Brazil: Q4 2024

In the fourth quarter of 2024, the top consumer finance applications on iOS in Brazil showcased varied trends in downloads and active user engagement. Here's a closer look at the performance of these leading apps.

Banco Itaú: Conta, Cartão e + experienced significant fluctuations in its weekly downloads, peaking at 271K in mid-December. The app maintained a strong user base, with active users rising from approximately 7.5M to 8.5M by the end of the quarter.

Nu saw a steady download pattern, averaging around 110K weekly. Despite a slight decline in active users from 19.9M to 19.4M, the app continued to engage a vast audience.

Banco will: Cartão de crédito showed a downward trend in downloads, starting at 55K and ending at about 47K. However, its active user count remained relatively stable, closing the quarter at 2.2M.

Inter - Send Money demonstrated consistent download numbers, hovering around 50K to 60K. Active users increased modestly, reaching 7.2M towards the quarter's end.

CAIXA maintained a steady download trajectory, culminating in a peak of 66K in the last week of December. Active users fluctuated but ended strongly at approximately 9.1M.

These insights, derived from Sensor Tower data, offer a comprehensive overview of the consumer finance landscape on iOS in Brazil during Q4 2024. For more detailed analytics, Sensor Tower provides extensive resources.