Top 5 Apparel Apps Performance in Australia Q4 2024

In the fourth quarter of 2024, the top apparel applications in Australia exhibited varied performance in terms of downloads and active users, as observed through Sensor Tower's data.

SHEIN - Shopping Online saw weekly downloads peaking at around 47K in late November, with a notable dip to approximately 32K by mid-December. Active users fluctuated, starting at 2M and seeing a rise to 2.2M in mid-November, before dropping to around 1.7M by the end of December.

The adidas: Shop Shoes & Clothing app experienced an upward trend in downloads, climbing from about 4.9K to a peak of 16K in late November. Active users increased steadily, reaching over 54K by mid-December.

For Nike: Shoes, Apparel, Stories, downloads rose dramatically from 5.6K to over 17K by late November. Active users saw a similar increase, peaking at over 100K in early December.

Cotton On displayed a significant spike in downloads, particularly around late October and November, with numbers reaching 11K. Active users grew from 26K to over 33K by the end of November.

Lastly, UNIQLO AU showed a consistent increase in downloads, peaking at 9.6K in late November. Active users also saw a sharp rise, hitting a high of 168K in late November before tapering off to 122K by the end of the year.

These insights highlight the dynamic nature of user engagement and app popularity across both iOS and Android platforms. For more detailed analytics, visit Sensor Tower.