Top 5 Beauty Retail Apps in Belarus: Q4 2024 Performance

During the fourth quarter of 2024, the beauty retail app landscape in Belarus witnessed dynamic shifts, as highlighted by Sensor Tower's data. Here's a look at the top performers:

Золотое Яблоко: онлайн-покупки from GAC WORLD COSMETICS TRADING – FZCO saw a consistent increase in weekly downloads, starting at approximately 5.2K and peaking at 9.8K by the end of December. The app also maintained a strong presence with active users, rising from 213K to over 352K.

ЛЭТУАЛЬ: косметика, парфюмерия by ALKOR & CO LLC experienced a steady growth in downloads, beginning at 747 and reaching 1.5K. The active user base mirrored this upward trend, expanding from 3.8K to nearly 6K.

Мила: косметика, бытовая химия demonstrated a stable increase in downloads, moving from 968 to 1.6K, while the active users surged from 5.8K to 14.1K, indicating growing engagement.

КРАВТ witnessed a varied download pattern, starting at 768 and peaking at 1.4K in late December. However, active user data was unavailable for this period.

Lastly, Подружка: магазин косметики saw a modest rise in downloads from 442 to 785, complemented by a growth in active users from 1.9K to 3.3K.

These trends highlight significant engagement and user acquisition across these platforms. For more detailed insights and metrics, visit Sensor Tower's comprehensive reports.