Top 5 Consumer Finance Apps in Brazil: Q4 2024 Performance

In the fourth quarter of 2024, Brazil's top consumer finance applications on a unified platform demonstrated noteworthy trends in downloads, revenue, and active users. The data, provided by Sensor Tower, showcases the performance of five leading apps in this category.

Mobills - Budget Planner saw a fluctuating trajectory in weekly revenue, peaking at around $44.7K in late November and closing the year with a strong $36.4K. Downloads were relatively consistent, with a notable spike to 27.6K at the end of December. Active users remained robust, with a high of approximately 114.5K in the final week.

Organizze Budget Planner experienced a decline in weekly revenue from early October, bottoming out at $3.5K in late November, but recovered to $10.6K by the year's end. Weekly downloads showed growth, reaching 10.1K in the last week of December, while active users fluctuated slightly, ending with about 42.9K.

Despezzas: controle financeiro had a revenue peak of $12.9K in early November, tapering off to $4K by the end of December. Downloads surged to 28.5K in late October before settling to around 6.1K in the final week.

Splitwise showed a steady increase in revenue, reaching approximately $9.1K by the end of December. Downloads saw a significant rise, peaking at 36.8K in the last week of the year, while active users remained stable, closing at around 22.9K.

Minhas Finanças | Pessoais displayed a steady rise in weekly revenue, culminating at $5.6K at the end of December. Downloads also increased, reaching 14.9K in the final week, and active users grew steadily, ending the year with approximately 62.2K.

For more detailed insights into these trends, visit Sensor Tower for comprehensive analytics and data on app performance.