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AI Insights · Timothy · January 2025
Top 5 Consumer Finance Apps Performance in Brazil Q4 2024
Explore the performance of the leading consumer finance apps in Brazil during Q4 2024, highlighting trends in downloads and active users on a unified platform.
In the fourth quarter of 2024, the Brazilian consumer finance app market saw significant activity across the top five applications. Data from Sensor Tower reveals intriguing trends in downloads and user engagement.
Banco Itaú: Conta, Cartão e + showed a remarkable fluctuation in weekly downloads, starting at 360K and peaking at over 1M in early December. The app maintained a strong user base, with active users increasing from 34M to nearly 37M by the end of the quarter.
Nu experienced a consistent download rate, averaging around 500K weekly, with a peak in early December. Its active user base remained robust, fluctuating between 96M and 100M throughout the quarter.
Inter - Send Money saw a decline in downloads from 350K to 223K mid-quarter, with a rebound to 308K by the end. Active users remained stable, hovering around 36M.
Banco will: Cartão de crédito reported a steady download rate, with numbers ranging from 290K to 340K. The app's active users showed growth, reaching up to 13M in December.
CAIXA maintained a consistent performance in downloads, with figures between 250K and 324K. The active user count fluctuated, starting at 46M and ending at 47M.
These insights highlight the dynamic nature of the consumer finance app sector in Brazil, with significant user engagement and download activity. For more detailed insights, visit Sensor Tower.
