Top 5 Personal Finance Apps in Brazil: Q4 2024 Performance

In the fourth quarter of 2024, the top personal finance budgeting and planning applications in Brazil showed varied performance trends across downloads, revenue, and active users. Here's a closer look at how these apps fared:

Mobills - Budget Planner experienced notable fluctuations in its weekly revenue, peaking at approximately $44.9K in early December. Downloads reached a high of 28.3K in the last week of the year, while active users increased from 476.6K to 615.3K by the end of the quarter.

Organizze Budget Planner saw a steady decline in weekly revenue, dropping to a low of around $3.1K at the end of November. However, downloads peaked at 10K in the final week of December, with active users rising to 226.5K by the quarter's close.

Despezzas: controle financeiro showed an interesting trend with a surge in downloads mid-quarter, reaching 28.4K in late October. Although revenue and active users saw a downward trend, revenue hit a high of $11.4K in early November.

Splitwise demonstrated a significant increase in downloads, culminating at 37.6K in the last week of December. Revenue reached around $9.7K at the year's end, with active users increasing from 240.3K to 389.5K.

Minhas Finanças | Pessoais maintained a steady revenue stream, peaking at $5.2K in the final week. Downloads saw a notable jump to 15.1K in the last week, and active users rose from 263K to 287.3K by the end of the quarter.

These insights, sourced from Sensor Tower, highlight the dynamic nature of the personal finance app market in Brazil. For more detailed analytics, visit Sensor Tower's platform.