Leading Brands in the US Books & Comics Category in Q4 2024

Introduction

In the dynamic world of Books & Comics, leading brands like Audible, Wikipedia.org, and GoodReads have demonstrated notable digital presence and user engagement from Q3 to Q4 2024. Utilizing Sensor Tower’s comprehensive data insights, we delve into the performance of these brands, highlighting trends across their websites and apps.

Audible

Audible, available on audible.com and through the Audible: Audio Entertainment app, continues to be a dominant force in the audio entertainment sector.

• Audience Trends: Audible's website visits showed a steady increase, with monthly visits surpassing 70M in October and reaching nearly 88M by December. The monthly deduplicated audience remained stable above 34M throughout the quarter.

• App Engagement: The app maintained a robust monthly active user base, hovering around 4.5M users, showing a slight uptick in December.

• Ad Spend & Channels: Audible significantly increased its monthly advertising spend in October, peaking at over $23M, with a noticeable focus on OTT and Facebook channels, delivering billions of impressions.

Wikipedia.org

Wikipedia.org, a staple in digital knowledge, is accessible via wikipedia.org and the Wikipedia app.

• Audience Trends: Monthly website visits remained consistently high, peaking at over 470M in December. The monthly deduplicated audience was steady, with a slight increase in web-only visitors.

• App Engagement: The app's monthly active users remained stable, slightly exceeding 550K by the end of the year.

• Ad Spend & Channels: Wikipedia's monthly ad spend peaked in October at approximately $215K, primarily via Facebook and Instagram, generating millions of impressions.

GoodReads

GoodReads, known for its community-driven reviews, operates through goodreads.com and the Goodreads: Book Reviews app.

• Audience Trends: The website saw a surge in monthly visits, reaching over 116M in December. The monthly deduplicated audience showed growth, nearing 14.5M by year-end.

• App Engagement: App activity increased, with monthly active users rising to approximately 1.4M in December.

• Ad Spend & Channels: GoodReads increased its monthly ad spend significantly in October, focusing on Facebook and Instagram, achieving millions of impressions.

Conclusion

In conclusion, Audible, Wikipedia.org, and GoodReads have each demonstrated unique strengths and growth in the Books & Comics category. Sensor Tower’s unparalleled data insights provide a comprehensive view of these brands' cross-platform performance, underscoring the importance of integrated web and app strategies in today’s digital landscape. For those seeking detailed insights into web and app dynamics, Sensor Tower’s Web Insights and App Performance Insights are invaluable resources.