Leading Brands in the US Business & Industrials Category: Q4 2024 Analysis

Introduction

In the dynamic realm of Business & Industrials, certain brands have set themselves apart with their expansive reach across digital platforms and traditional media. In Q4 2024, UPS, FedEx, and Paylocity emerged as industry leaders, showcasing impressive performance metrics. Leveraging Sensor Tower's comprehensive data, we explore the trends and insights that define these leading brands.

UPS

UPS stands as a logistics powerhouse, renowned for its extensive delivery network and reliable services.

• Audience Trends: From Q3 to Q4 2024, ups.com maintained a stable monthly audience with visits peaking in December at over 570M. Theupsstore.com also demonstrated resilience, with visits increasing to 170M in December. The monthly deduplicated audience across platforms remained consistently above 8M.

• App Engagement: The UPS app experienced growth in monthly active users, reaching over 1.4M by December, indicating a steady rise in mobile engagement.

• Ad Spend & Channels: UPS's advertising strategy saw fluctuations, with a notable peak in October, spending over $2.8M monthly, primarily through OTT and Facebook channels, yielding significant impressions.

FedEx

FedEx is synonymous with rapid and reliable shipping solutions, anchoring its digital presence with robust platforms.

• Audience Trends: Fedex.com experienced a dramatic spike in visits in December, surpassing 310M. The monthly deduplicated audience also saw a rise, reaching over 32M.

• App Engagement: The FedEx Mobile app's monthly active users increased steadily, peaking at over 1.6M in December, showcasing growing mobile engagement.

• Ad Spend & Channels: FedEx's monthly ad spend increased notably in October, reaching over $640K, with a focus on Facebook and OTT channels.

Paylocity

Paylocity is a leader in HR and payroll solutions, known for its innovative digital tools.

• Audience Trends: Paylocity.com maintained a stable monthly audience, with visits peaking at over 62M in December. The monthly deduplicated audience consistently hovered around 6M.

• App Engagement: The Paylocity app's monthly active users saw a gradual increase, reaching over 3.2M by December.

• Ad Spend & Channels: Paylocity's monthly ad spend showed a downward trend, with December spending just over $61K, focusing on LinkedIn and YouTube.

Conclusion

The data provided by Sensor Tower reveals that UPS, FedEx, and Paylocity have effectively leveraged their digital platforms to maintain robust user engagement and audience growth. Sensor Tower's unparalleled data insights allow businesses to cross-reference web, app, and advertising metrics, providing a comprehensive understanding of user behavior across platforms. As these brands continue to innovate, their strategic use of digital channels will remain key to their success in the Business & Industrials category.

For more insights and data-driven strategies, explore Sensor Tower's offerings.