Leading Brands in US Business & Productivity Software: Q4 2024 Analysis

Introduction

In the competitive landscape of business and productivity software, a few key players continue to dominate the US market. In Q4 2024, Microsoft 365, Gmail, and Google Workspace emerged as leaders, attracting substantial monthly deduplicated audiences across their websites and apps. Sensor Tower's comprehensive data, available through Web Insights, App Performance Insights, and Pathmatics, provides critical insights into these brands' performance across platforms.

Microsoft 365 (Office 365)

Microsoft 365's digital ecosystem includes websites like forms.office.com, microsoft365.com, and office.com, along with apps such as Microsoft Word and Microsoft Teams.

• Audience Trends:

  • forms.office.com saw fluctuating visits, peaking in October at 18M monthly unique visits.

  • microsoft365.com maintained stability, with monthly unique visits around 3.6M in October.

  • office.com exhibited strong engagement, with visits per unique visitor reaching 55 in October.

• App Engagement:

  • Microsoft Word active users rose steadily, surpassing 2M monthly active users by December.

  • Microsoft Teams maintained a robust user base, with monthly active users peaking at 13M in October.

• Ad Spend & Channels:

  • Significant monthly ad spend in November exceeded $5M, with impressions peaking at over 600M.

  • LinkedIn was a major channel, contributing substantial impressions.

Gmail

Gmail's presence is primarily driven by mail.google.com and the Gmail - Email by Google app.

• Audience Trends:

  • mail.google.com consistently attracted a high volume of visits, with 187B monthly visits in October.

• App Engagement:

  • The Gmail app maintained a stable user base, with monthly active users reaching 138M by December.

• Ad Spend & Channels:

  • Notably, Gmail reported no monthly ad spend across Q4 2024, focusing on organic growth.

Google Workspace

Google Workspace, encompassing sites like calendar.google.com and docs.google.com, along with apps such as Google Calendar and Google Docs, showcased strong performance.

• Audience Trends:

  • docs.google.com experienced significant growth, with monthly unique visits peaking at 61M in October.

  • calendar.google.com maintained a steady user base, with visits around 26M monthly.

• App Engagement:

  • Google Calendar remained popular, with monthly active users consistently over 38M.

  • Google Docs saw monthly active users peak at 23M in October.

• Ad Spend & Channels:

  • Monthly ad spend was highest in September, exceeding $2.8M, with LinkedIn and desktop video as key channels.

Conclusion

In Q4 2024, Microsoft 365, Gmail, and Google Workspace demonstrated robust engagement across their platforms. Sensor Tower's unparalleled data offerings, including Web Insights and Pathmatics, provide invaluable insights into these brands' cross-platform performance, highlighting their strategic dominance in the business and productivity software market. By leveraging these insights, decision-makers can strategically position their brands for sustained growth and competitive advantage.