Leading Brands in US Business Finance & Business Solutions: Q4 2024 Overview

As the business landscape continues to evolve, certain brands in the Business Finance & Business Solutions category have emerged as leaders in the US, boasting significant monthly deduplicated audiences across their websites and apps. In this article, we delve into the Q4 2024 performance of Square Point of Sale, Automatic Data Processing (ADP), and Stripe, Inc., highlighting key trends and insights based on data from Sensor Tower.

Square Point of Sale

Square Point of Sale maintains a robust digital presence with its website, squareup.com, and the Square Point of Sale (POS) app.

• Audience Trends: From Q3 to Q4 2024, squareup.com experienced a steady increase in visits, peaking at approximately 193M in December. The monthly deduplicated audience remained stable, surpassing 26M by the end of Q4.

• App Engagement: The app maintained a consistent monthly active user base with users slightly decreasing to around 730K in December.

• Ad Spend & Channels: Monthly advertising efforts were significant, with ad spend reaching over $2.1M in December, primarily through desktop display and OTT channels, resulting in nearly 389M impressions.

Automatic Data Processing (ADP)

ADP’s digital footprint is powered by adp.com and the ADP Mobile Solutions app.

• Audience Trends: ADP's website visits rose to approximately 241M in December, with a unique visitor count stabilizing around 17M. The monthly deduplicated audience hovered around 25M throughout Q4.

• App Engagement: The app saw stable usage, maintaining around 8.5M monthly active users by December.

• Ad Spend & Channels: ADP's monthly ad spend was more modest, with around $598K in December, focusing on channels like Facebook and YouTube, achieving over 62M impressions.

Stripe, Inc

With its website, stripe.com, and the Stripe Dashboard app, Stripe has shown notable growth.

• Audience Trends: Stripe.com visits surged to nearly 57M by December, with unique visits reaching about 6.9M. The monthly deduplicated audience increased consistently, exceeding 6.8M.

• App Engagement: The app maintained a steady monthly active user base, with users slightly decreasing to around 90K.

• Ad Spend & Channels: Stripe's monthly advertising peaked at over $1.1M in October, with LinkedIn being a major channel, delivering impressions exceeding 147M.

Conclusion

The Q4 2024 data highlights the dynamic landscape of Business Finance & Business Solutions, with Square, ADP, and Stripe leading the charge. Sensor Tower's comprehensive data provides unparalleled insights into cross-platform user behavior, enabling brands to strategize effectively. For detailed web insights, explore our Web Insights offering, and for advertising data, check out Pathmatics. Monthly Active User data is available through App Performance Insights.

Stay tuned for more insights as these brands continue to innovate and expand their reach in the business solutions arena.