Leading Brands in the US Coupons & Rebates Category: Q4 2024 Insights

In the competitive landscape of the Coupons & Rebates category, several brands have distinguished themselves with substantial audience reach across their websites and apps. This article examines the performance and trends of Fetch Rewards, Inc., Capital One Shopping, and Groupon from Q3 to Q4 2024, using comprehensive data from Sensor Tower.

Fetch Rewards, Inc.

Fetch Rewards maintains a strong digital presence with its website, fetch.com, and the app, Fetch: America’s Rewards App.

• Audience Trends: The website saw a substantial increase in visits, peaking in October with over 2.2M visits. However, a decline was recorded towards December, settling above 1M. The monthly deduplicated audience remained robust, consistently above 22M, with a notable increase in November and December.

• App Engagement: The app's monthly active users demonstrated stability, fluctuating slightly but generally staying around 8.7M.

• Ad Spend & Channels: Fetch Rewards exhibited varied monthly ad spending, with a notable spike in December to over $670K. TikTok and mobile display channels were prominent, delivering significant impressions.

Capital One Shopping

Capital One Shopping's digital reach is well-established through capitaloneshopping.com and the Capital One Shopping: Save Now app.

• Audience Trends: The website experienced a surge in visits in November, reaching over 61M, with unique visits also increasing significantly. The monthly deduplicated audience grew steadily, exceeding 15M by December.

• App Engagement: The app's monthly active users increased notably, surpassing 1.2M by the end of the year, reflecting growing interest in mobile shopping solutions.

• Ad Spend & Channels: Capital One Shopping's monthly ad spend saw a steady rise, culminating in December with over $4.8M. Desktop display was the dominant channel, contributing the majority of impressions.

Groupon

Groupon continues to engage audiences through its website, groupon.com, and the app, Groupon - Local Deals Near Me.

• Audience Trends: The website's visits peaked in December, exceeding 60M, with unique visits also rising significantly. The monthly deduplicated audience showed a positive trend, reaching over 13M by December.

• App Engagement: The app maintained a stable monthly active user base, with active users hovering around 1.8M throughout the quarter.

• Ad Spend & Channels: Groupon's monthly ad expenditure spiked in November, reaching over $3.7M. Facebook and Instagram were key channels, delivering the bulk of impressions.

Conclusion

In summary, Fetch Rewards, Capital One Shopping, and Groupon each showcased unique strengths and strategies in the Coupons & Rebates category. Sensor Tower's unparalleled data insights provide a comprehensive view of these brands' cross-platform performances, highlighting the critical role of both web and app engagements. Through Web Insights, App Performance Insights, and Pathmatics, Sensor Tower offers the depth of data necessary for understanding market dynamics and user behavior across platforms. These insights empower decision-makers with the knowledge to drive strategic growth and maintain competitive advantage.