Leading Brands in US Food & Dining Services: Q4 2024 Insights

In the competitive landscape of the US Food & Dining Services category, several brands have distinguished themselves with significant audience engagement across their websites and apps. In Q4 2024, DoorDash For Customers, McDonald's, and Yelp Inc. stood out with impressive monthly deduplicated audiences. This article delves into the performance and trends of each brand, highlighting key insights from Q3 to Q4 2024.

DoorDash For Customers

DoorDash has maintained a robust presence in the Food & Dining Services sector, leveraging both its website and app to capture a broad audience.

• Audience Trends: The website, doordash.com, saw unique visits ranging from 15M to 17M monthly, with a noticeable uptick in December. The secondary website, order.online, also experienced growth, with unique visits climbing from 4.8M to 8.2M by December.

• App Engagement: The DoorDash - Food Delivery app maintained a steady monthly active user base, with users reaching over 40M by December, indicating strong mobile engagement.

• Ad Spend & Channels: Monthly advertising spend peaked in December at over $23M, with significant impressions across Facebook and TikTok. Notably, OTT (Over-the-top) platforms also contributed to a substantial reach.

McDonald's

McDonald's continues to be a dominant player, blending its traditional appeal with digital innovation.

• Audience Trends: The website, mcdonalds.com, maintained stable unique visits around 5.8M to 6M monthly. This consistency reflects a loyal web audience.

• App Engagement: The McDonald's app saw monthly active users surpass 23M by December, showcasing a strong mobile presence.

• Ad Spend & Channels: December witnessed the highest monthly ad spend at over $31M, with a focus on Instagram and OTT channels, which provided extensive impressions and engagement.

Yelp Inc.

Yelp remains a key player in connecting users with local dining experiences through its comprehensive platform.

• Audience Trends: The yelp.com website experienced a slight decline in unique visits, from 30M in July to around 24M in December, suggesting a shift in user engagement dynamics.

• App Engagement: The Yelp: Food, Delivery & Reviews app maintained a steady monthly active user base, with users hovering around 8.4M by year-end.

• Ad Spend & Channels: Monthly ad spend peaked in August at over $5M, primarily through YouTube, which delivered the highest impressions, indicating a strategic focus on video content for user engagement.

Conclusion

The Q4 2024 data highlights the dynamic strategies employed by leading brands in the US Food & Dining Services category. DoorDash, McDonald's, and Yelp each leveraged their digital platforms uniquely to engage their audiences. Sensor Tower's unparalleled data insights provide a comprehensive view of cross-platform user behavior, essential for understanding market shifts and trends. Our Web Insights, App Performance Insights, and Pathmatics offerings continue to be invaluable resources for businesses aiming to navigate the digital landscape effectively.

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