Leading Health Care Services Brands in Q4 2024: Mayo Clinic, Walgreens, and CVS

Introduction

In the fourth quarter of 2024, the Health Care Services sector in the United States experienced significant digital engagement across various platforms. Three leading brands—Mayo Clinic, Walgreens, and CVS—demonstrated robust digital presences through their websites and mobile apps. This article analyzes their performance from Q3 to Q4 2024, utilizing data insights from Sensor Tower, the leading provider of app and web analytics.

Mayo Clinic

Mayo Clinic is renowned for its comprehensive medical services, research, and education. Its digital offerings include several websites such as mayo.edu, mayoclinic.org, mayoclinichealthsystem.org, and mayoclinicproceedings.org, alongside the Mayo Clinic app.

• Audience Trends:

  • mayoclinic.org maintained a stable monthly true audience of over 24M throughout Q4, with web traffic consistently exceeding app usage.

  • mayo.edu and mayoclinichealthsystem.org showed slight fluctuations, with web visits peaking in November.

  • mayoclinicproceedings.org saw a notable rise in visits in November before stabilizing in December.

• App Engagement: The Mayo Clinic app's monthly active user base hovered around 180K, with a modest increase towards the end of December.

• Ad Spend & Channels: Monthly ad spending decreased slightly in December, with a focus on Facebook and OTT (Over-the-top media service) channels, delivering significant impressions.

Walgreens

Walgreens is a leading pharmacy store chain known for health and wellness services. It operates the walgreens.com website and the Walgreens app.

• Audience Trends:

  • walgreens.com observed a substantial increase in visits in December, reaching over 230M. The monthly true audience surpassed 31M, with web and app visitors contributing significantly.

• App Engagement: The Walgreens app saw a spike in monthly active users, exceeding 12M in December, indicating strong mobile engagement.

• Ad Spend & Channels: Walgreens increased its monthly ad spend in December, with notable investments in Instagram and OTT channels, generating impressive impressions.

CVS

CVS is a key player in the pharmacy and healthcare services market. Its digital footprint includes cvs.com and the CVS Health app.

• Audience Trends:

  • cvs.com experienced a surge in visits in December, with unique visits peaking over 21M. The monthly true audience hovered around 28M.

• App Engagement: The CVS Health app maintained stable engagement, with monthly active users reaching over 11M in December.

• Ad Spend & Channels: CVS's monthly ad spend increased in Q4, focusing on Facebook and Instagram, which delivered a high volume of impressions.

Conclusion

The Health Care Services sector continues to thrive, with Mayo Clinic, Walgreens, and CVS leading the charge in digital engagement. Each brand leverages a combination of web and app platforms to reach their audience effectively. Sensor Tower's comprehensive data insights provide a unique cross-referencing capability, offering unparalleled visibility into user behavior across platforms. For more detailed insights, Sensor Tower's Web Insights, Pathmatics, and App Performance Insights products offer an in-depth look at these trends.

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