Leading Brands in US Health Care Services: Q4 2024 Analysis

Introduction

As we delve into the performance of leading brands in the US Health Care Services category for Q4 2024, we examine the digital footprints of Mayo Clinic, Walgreens, and CVS. Using data from Sensor Tower, we explore audience trends, app engagement, and advertising insights to provide a comprehensive overview of these industry giants. Sensor Tower's unparalleled cross-platform data, including Web Insights, Pathmatics, and App Performance Insights, enables us to offer unique perspectives on these brands' digital strategies.

Mayo Clinic

Mayo Clinic's digital presence spans multiple platforms, including its websites, mayo.edu, mayoclinic.org, mayoclinichealthsystem.org, and mayoclinicproceedings.org, along with the Mayo Clinic app.

• Audience Trends:

  • mayo.edu experienced a decline in visits, with monthly unique visitors dropping from 404K in July to approximately 279K by December.

  • mayoclinic.org maintained a stable monthly audience, consistently attracting over 23M unique visitors, peaking in August.

  • mayoclinichealthsystem.org and mayoclinicproceedings.org had fluctuating visits, with noticeable spikes in November.

• App Engagement: The Mayo Clinic app's monthly active users remained steady around 35K, with minor fluctuations throughout the quarter.

• Ad Spend & Channels: Monthly advertising spend varied, with significant investments in Facebook and OTT channels, peaking in November with over $1.1M and reaching over 131M impressions.

Walgreens

Walgreens showcases its digital strength through walgreens.com and the Walgreens app.

• Audience Trends:

  • Website visits surged in December, reaching over 227M, with a stable monthly deduplicated audience above 30M.

  • The app had consistent user engagement with over 3.7M monthly active users in December.

• App Engagement: The Walgreens app maintained a strong monthly user base, peaking in December with a significant increase in active users.

• Ad Spend & Channels: Walgreens' monthly ad spend peaked in December, exceeding $12M, with significant impressions across OTT and Facebook channels.

CVS

CVS operates cvs.com and the CVS Health app.

• Audience Trends:

  • Website visits remained robust, with monthly unique visitors peaking at over 22M in December.

  • The monthly deduplicated audience consistently exceeded 28M throughout the quarter.

• App Engagement: The CVS Health app saw a gradual increase in monthly active users, reaching approximately 3.8M by December.

• Ad Spend & Channels: CVS's advertising strategy was diverse, with significant investments in Instagram and OTT channels, peaking in October with over $10M spent and over 1B impressions.

Conclusion

The analysis of Mayo Clinic, Walgreens, and CVS in Q4 2024 highlights their strategic digital engagements across platforms. Sensor Tower's comprehensive data offerings provide unparalleled insights into these brands' performance, enabling a deeper understanding of cross-platform user behavior in the Health Care Services category. For those looking to leverage this data, Sensor Tower’s Web Insights, Pathmatics, and App Performance Insights are invaluable resources for gaining a competitive edge.

By utilizing Sensor Tower's analytics, decision-makers can make informed strategic choices, harnessing data to drive growth and innovation in the health care sector.