Leading Brands in US Health Media & Publications: Q4 2024 Overview

In the dynamic realm of health media and publications, three brands distinguish themselves with substantial monthly deduplicated audiences across their websites and apps in Q4 2024: Everyday Health, Inc., WebMD, LLC., and Drugs.com. This article delves into their performance and trends, supported by Sensor Tower's unparalleled data insights.

Everyday Health, Inc.

Everyday Health, Inc. maintains a robust digital presence through its platforms: everydayhealth.com, medpagetoday.com, and whattoexpect.com, alongside the Pregnancy & Baby Tracker - WTE app.

• Audience Trends: From Q3 to Q4 2024, everydayhealth.com experienced a gradual decline in visits, maintaining a stable monthly audience above 2.7M unique visitors. Medpagetoday.com saw fluctuations with unique visits peaking in August. Whattoexpect.com demonstrated resilience, with visits rebounding significantly in November.

• App Engagement: The Pregnancy & Baby Tracker - WTE app remained stable, with monthly active users hovering around 2.3M throughout the period.

• Ad Spend & Channels: Everyday Health, Inc. increased monthly ad spend, peaking in December with over $260K, primarily leveraging mobile display and Facebook for substantial impressions.

WebMD, LLC.

WebMD, LLC. commands significant attention via webmd.com and the WebMD: Symptom Checker app.

• Audience Trends: Webmd.com consistently attracted over 6.9M unique visitors monthly. A notable uptick occurred in October, aligning with increased web activity.

• App Engagement: The WebMD app maintained steady engagement, with monthly active users slightly decreasing to around 25K by December.

• Ad Spend & Channels: WebMD's monthly advertising expenditure surged, particularly in December, surpassing $1.1M. Facebook emerged as the dominant channel, delivering vast impressions.

Drugs.com

Drugs.com continues to be a key player with its drugs.com site and Drugs.com Medication Guide app.

• Audience Trends: Drugs.com saw a steady monthly audience, with a notable increase to over 1.5M unique visitors in December. The site consistently averaged around 3 visits per unique visitor.

• App Engagement: The Drugs.com app showed stable user engagement, maintaining around 15K monthly active users.

• Ad Spend & Channels: Minimal monthly ad spend was observed, with a slight increase in December focusing on desktop display.

Conclusion

Sensor Tower’s comprehensive data reveals key insights into the cross-platform performance of leading health media brands. With detailed analysis across web, app, and advertising channels, Sensor Tower provides essential visibility into audience behavior, paving the way for strategic growth in the ever-evolving digital landscape.

Explore Sensor Tower's offerings for deeper insights into web and app performance through Web Insights, App Performance Insights, and advertising data via Pathmatics.