Leading Multimedia & Design Software Brands in Q4 2024

Introduction

In the rapidly evolving landscape of multimedia and design software, Q4 2024 saw significant activity among leading brands in the US. Google Photos, Canva, and CapCut - Video Editor emerged as key players, each demonstrating unique trends across their web and app platforms. Sensor Tower's comprehensive data insights offer an unparalleled view into these brands' performances, providing essential cross-platform user behavior analysis.

Google Photos

Google Photos maintains a robust digital presence with its website photos.google.com and the Google Photos: Backup & Edit app.

• Audience Trends: From Q3 to Q4 2024, the website's unique visits showed slight fluctuations, peaking in December with visits crossing 420M. The monthly deduplicated audience remained stable above 125M throughout the quarter, indicating consistent user engagement.

• App Engagement: The app's monthly active users hovered around 66M, with a slight increase in December, reflecting steady user interest in mobile platforms.

• Ad Spend & Channels: Interestingly, Google Photos maintained a zero monthly ad spend across all channels, suggesting a reliance on organic growth and user retention strategies.

Canva

Canva's digital footprint is substantial, with its website canva.com and the Canva: AI Photo & Video Editor app driving significant engagement.

• Audience Trends: The website experienced a continuous increase in visits, reaching over 1.8B by December. The monthly deduplicated audience grew from 46M in July to over 53M by December, highlighting a strong web presence.

• App Engagement: The app's monthly active user base expanded steadily, surpassing 8.4M in December, indicating growing mobile engagement.

• Ad Spend & Channels: Canva's monthly ad spend peaked in October at over $13M, with significant impressions across platforms like Facebook and Instagram. OTT advertising also contributed to their reach, providing a diverse marketing strategy.

CapCut - Video Editor

CapCut's presence is marked by its website capcut.com and the CapCut - Video Editor app.

• Audience Trends: The website saw fluctuations, with unique visits stabilizing around 5.6M by December. The monthly deduplicated audience slightly increased to over 51M, showing consistent user interest.

• App Engagement: The app's monthly active users ranged from 11M to 13M, with a noticeable uptick in December, reflecting a recovery from earlier dips.

• Ad Spend & Channels: CapCut's monthly ad spend increased gradually, reaching over $30K in December. Instagram and YouTube were key channels, indicating a focus on visual and social platforms.

Conclusion

The insights provided by Sensor Tower highlight the dynamic nature of the multimedia and design software sector. Google Photos, Canva, and CapCut each exhibit unique trends and strategies, leveraging both web and app platforms to engage their audiences. Sensor Tower's comprehensive data, including Web Insights, Pathmatics, and App Performance Insights, offers an essential tool for understanding cross-platform user behavior in this competitive landscape.

By utilizing Sensor Tower's analytics, decision-makers can gain a strategic advantage, ensuring informed investments and marketing strategies in an ever-changing digital environment. For more information on how Sensor Tower can support your business goals, visit our website.