Leading Brands in US Programming & Developer Software: Q4 2024 Analysis

Introduction

In the dynamic world of programming and developer software, understanding user engagement across platforms is crucial. Sensor Tower provides unparalleled insights into this landscape, offering unique data on web, app, and advertising trends. In this article, we explore the performance of three leading brands in the US: AppSheet, GitHub, and Google Cloud, examining their audience trends and engagement from Q3 2024 to Q4 2024.

AppSheet

AppSheet maintains a robust presence with its website, appsheet.com, and the Wallpapers app.

• Monthly Audience Trends: Throughout Q4 2024, AppSheet's web visits showed fluctuation, with a notable increase in December, reaching approximately 5.6M visits. The monthly deduplicated audience remained stable above 7M.

• Monthly App Engagement: The Wallpapers app saw consistent monthly active user numbers, peaking in December with around 5.8M users, indicating strong mobile engagement.

• Ad Spend & Channels: AppSheet did not engage in monthly advertising during this period, focusing on organic growth.

GitHub

GitHub's digital ecosystem includes github.com and the GitHub app.

• Monthly Audience Trends: The website attracted a consistent monthly audience, with visits peaking at over 94M in October. The monthly deduplicated audience hovered around 2.3M.

• Monthly App Engagement: The GitHub app maintained stability, with monthly active users slightly increasing to about 94K in December.

• Ad Spend & Channels: GitHub's advertising investments varied, with significant monthly spend on LinkedIn, culminating in over $0.5M in December, delivering impressions across multiple platforms.

Google Cloud

Google Cloud operates through cloud.google.com and the Google Cloud app.

• Monthly Audience Trends: The website's audience grew substantially, with visits exceeding 42M in December. The monthly deduplicated audience saw a marked increase, surpassing 1.5M.

• Monthly App Engagement: The app experienced a slight decline in monthly active users, ending December with around 67K.

• Ad Spend & Channels: Google Cloud demonstrated significant monthly advertising activity, particularly on LinkedIn and desktop display, with a peak spend of over $4.5M in October.

Conclusion

The Q4 2024 insights reveal distinct strategies and engagement patterns across AppSheet, GitHub, and Google Cloud. Sensor Tower's comprehensive data offerings provide an invaluable lens into these brands' performance, highlighting the importance of cross-platform analysis. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.