Leading Brands in U.S. Travel & Tourism: Q4 2024 Performance Insights

Introduction

The Travel & Tourism sector in the United States continues to flourish, with industry leaders such as Google Maps, Ride with Uber, and Waze dominating audience reach across their websites and apps. This article examines the data trends from Q3 to Q4 2024, showcasing the performance of these prominent brands. Sensor Tower's comprehensive data analysis delivers unmatched insights into cross-platform user behaviors through products like Web Insights, Pathmatics, and App Performance Insights.

Google Maps

Google Maps, accessible via maps.google.com and the Google Maps app, remains a cornerstone in navigation.

• Audience Trends: The monthly true audience consistently exceeded 213M throughout the quarter. The app consistently outperformed the web, with app-only visitors forming the majority of the audience.

• App Engagement: Monthly active users hovered around 213M in December, indicating robust engagement with the app.

• Ad Spend & Channels: Minimal monthly ad spend was observed, with occasional spikes in impressions, primarily through Facebook.

Ride with Uber

Uber, available on uber.com and the Uber - Request a ride app, continues to lead in ride-sharing.

• Audience Trends: The monthly true audience peaked at over 45M in December. Both web and app platforms saw significant traffic, with a noticeable increase in the web audience during the holiday season.

• App Engagement: Monthly active users reached 42M in December, showing a strong preference for mobile app usage.

• Ad Spend & Channels: Uber's monthly ad spend exceeded $10M in December, with substantial impressions across various channels, including OTT and TikTok.

Waze

Waze, providing navigation services through waze.com and the Waze Navigation & Live Traffic app, remains a popular choice.

• Audience Trends: The monthly true audience peaked at over 33M in December. The app dominates user engagement, with web visits showing a slight decline.

• App Engagement: Monthly active users increased to 33M in December, reflecting steady growth in app usage.

• Ad Spend & Channels: Waze's monthly ad spend was modest, with notable activity on Facebook and Instagram, especially in December.

Conclusion

The Travel & Tourism category in the U.S. continues to be led by Google Maps, Uber, and Waze, each showcasing unique strengths across web and app platforms. Sensor Tower's data provides critical insights into these trends, enabling businesses to understand and leverage cross-platform user behaviors effectively. For more detailed insights, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights.