Leading Brands in US Travel & Tourism: Q4 2024 Analysis

In the dynamic world of Travel & Tourism, certain brands have established themselves as leaders with significant audience engagement across websites and apps. This article highlights the performance of Google Maps, Ride with Uber, and Waze during Q4 2024, focusing on audience trends, app engagement, and advertising efforts. Our insights are powered by Sensor Tower’s comprehensive data, offering unparalleled cross-platform analysis.

Google Maps

Google Maps stands out with its extensive reach, both on the web and through its app.

• Audience Trends: The monthly deduplicated audience remained stable above 212M throughout Q4. The website, maps.google.com, saw visits fluctuate, peaking in November with over 570K visits.

• App Engagement: The Google Maps app maintained a steady monthly active user base with active users hovering around 26M.

• Ad Spend & Channels: Minimal monthly ad spend was noted in Q4, with a brief presence on Facebook in November, generating over 31K impressions.

Ride with Uber

Uber continues to lead with a robust digital presence, leveraging both its website and app.

• Audience Trends: The website, uber.com, experienced a spike in December with over 35M visits. The monthly deduplicated audience consistently exceeded 43M.

• App Engagement: The Uber app saw a rise in monthly active users, reaching over 32M in December.

• Ad Spend & Channels: Uber significantly increased its monthly ad spend, surpassing $10M in December, with notable activity on platforms like TikTok and Snapchat, generating billions of impressions.

Waze

Waze continues to attract a dedicated user base through its innovative navigation solutions.

• Audience Trends: The website, waze.com, saw a decrease in visits, stabilizing at around 1.8M in December. The monthly deduplicated audience remained above 33M.

• App Engagement: The Waze app maintained steady engagement, with monthly active users slightly increasing to over 11M by December.

• Ad Spend & Channels: Waze’s advertising efforts intensified in December, with a monthly spend of over $56K, primarily on Facebook, resulting in over 6.8M impressions.

Conclusion

These leading brands in the Travel & Tourism category demonstrate varied strategies and engagement levels across platforms. Sensor Tower’s data reveals critical insights into their performance, showcasing the power of cross-referencing web, app, and advertising data to understand consumer behavior. For more detailed insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics.