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AI Insights · Timothy · April 2025

Top 5 Apparel Apps on Android in Brazil: Q1 2025 Performance

Explore the performance trends of the leading apparel apps on Android in Brazil during Q1 2025, highlighting download and active user metrics.

Top 5 Apparel Apps on Android in Brazil: Q1 2025 Performance

During the first quarter of 2025, the top apparel applications on the Android platform in Brazil showed varied performance trends, according to data from Sensor Tower. Below is a detailed look at the performance of these apps.

SHEIN-Shopping Online started the quarter with weekly downloads around 215K, peaking at 234K in early January. A mid-quarter dip saw downloads at 167K, but they rebounded to 197K by the end of March. The app consistently engaged over 11M weekly active users, with a notable increase to nearly 13M in early March.

Nike App - Produtos exclusivos saw a steady climb in its weekly downloads from 66K at the start of the quarter to a high of 107K in early March, before settling at 92K by the end of March. Weekly active users grew from 1.4M to a peak of 1.8M, indicating strong engagement.

Lojas Renner - Comprar Roupas experienced fluctuating download numbers, starting at 84K and ending at 59K. Active users remained fairly stable around 1.4M, with a slight dip mid-quarter and a recovery to 1.5M by the end of March.

C&A - Comprar roupas had a varied download trend, beginning at 85K and experiencing a dip to 48K, before rising again to 66K. Active users showed a similar pattern, with numbers starting at 605K, dipping mid-quarter, and then increasing to 544K by the end of March.

Riachuelo - Roupas e compras started with 73K downloads, saw a decrease to 37K mid-quarter, and ended with 44K. Weekly active users began at 608K, with fluctuations throughout the quarter, culminating in a strong finish at 692K.

For more detailed insights into these trends, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025