Top 5 Beauty Retail Apps on Android in Bulgaria: Q1 2025

In the first quarter of 2025, the top beauty retail applications on the Android platform in Bulgaria showed diverse performance trends. The data, sourced from Sensor Tower, provides insights into weekly downloads and active users for these popular apps.

Mein dm saw a significant rise in weekly downloads mid-January, peaking at 12.5K by the end of the month. However, downloads gradually declined to 3K by the end of March. Active users demonstrated a similar pattern, increasing from 36.8K to a peak of 57.9K in late January, before settling around 42.5K.

Notino: perfumes and cosmetics experienced a steady download trend, with a notable increase to 3.4K in late February. Active users also saw fluctuations, starting at 15.1K and reaching 16.1K mid-February, before slightly decreasing to 13.3K by the quarter's end.

MAKEUP - Beauty without limits maintained consistent download numbers, fluctuating between 740 and 910 downloads weekly. This steady pattern indicates a stable user interest throughout the quarter.

Douglas.BG experienced varied weekly downloads, with a peak of 1.3K in early February before stabilizing around 862 by the end of March.

Finally, Oriflame showed a gradual increase in downloads, reaching a peak of 871 in late February. Active users grew steadily from 6.3K to 7.7K by the end of March.

For more detailed insights and data, visit Sensor Tower.