Top 5 Beauty Retail Apps on Android in Belarus: Q1 2025 Performance

The first quarter of 2025 saw varied performance among the top beauty retail applications on the Android platform in Belarus. Based on insights from Sensor Tower, these apps showed distinct trends in downloads and active user engagement.

Золотое Яблоко: онлайн-покупки began the quarter with approximately 5.2K weekly downloads, experiencing fluctuations that peaked at around 8.1K in early March. Active users started at 181K, with a notable increase to 211K by the end of January before stabilizing around 186K.

Мила: косметика, бытовая химия maintained a steady download rate initially, with numbers rising to 3.3K in March. Active users saw a gradual decline from 14.2K to 10.5K, with a slight recovery to 12.1K towards the end of the quarter.

For ЛЭТУАЛЬ: косметика, парфюмерия, downloads began at 473 and increased modestly to 646 by mid-March. Active users mirrored this growth, starting at 1.3K and rising to 1.7K.

КРАВТ showed a consistent download trend beginning at 465, peaking at 605 in early March. However, data for active users was not available.

Finally, Подружка: магазин косметики saw a steady increase in downloads, reaching 510 by the end of March. Active users also rose, starting at 1.8K and peaking at 2.5K mid-March.

These insights reflect the dynamic nature of the beauty retail app market in Belarus, with trends indicating varying levels of user engagement and app popularity. For more detailed insights, visit Sensor Tower.