Top 5 Casual Games on Android in the UK: Q1 2025 Performance

In the first quarter of 2025, the UK market witnessed notable performances from the top 5 casual games on the Android platform. Here's a detailed look at their trends in weekly downloads, revenue, and active users.

Gossip Harbor: Merge & Story by Microfun Limited saw a strong increase in weekly revenue, starting at approximately $215K and peaking at around $256K by mid-March. Weekly downloads began at 16K, reaching a high of 21.5K in January, but tapered off to 13.7K by the end of March. Active users showed a positive trajectory, growing from 51K to a peak of 81K before slightly declining to 71K.

Playrix's Township experienced fluctuations in revenue, starting at $181K, dipping to $157K, and rising again to $193K by late March. Downloads decreased from 25K to 15K over the quarter, while active users showed a downward trend from 138K initially to 110K by quarter-end.

Subway Surfers from SYBO Games maintained a stable revenue stream around $600, with a slight increase towards the end of the quarter. Downloads fluctuated, starting at 21K, dipping mid-quarter, and closing at 18K. The game maintained a strong user base, peaking at 415K active users before settling around 288K.

Zen Color - Color By Number by Oakever Games showed consistent revenue growth, starting at $758 and peaking at $1011 in early March. Downloads remained steady, ranging between 10K and 19K, with active users displaying a positive trend, peaking at 89K.

PlayOJO Casino & Live Games by Skill On Net Ltd, despite having no revenue, saw variable download numbers, beginning at 20K, peaking at 38K, and ending at 2.5K. Active users mirrored this trend, peaking at 91K in February.

These insights, sourced from Sensor Tower, reflect the dynamic nature of the casual gaming market in the UK. For more detailed analytics, explore further on Sensor Tower's platform.