State of AI Apps Report 2025 is Live!

In the first quarter of 2025, the top decoration games on Android in the United Kingdom demonstrated varied performance trends. Here's a closer look at their weekly downloads, revenue, and active users.
Gardenscapes by Playrix saw weekly revenue fluctuate, peaking at approximately $170K in late January. Downloads declined steadily, starting at 4.5K and dropping to around 1.3K by the end of March. However, active users increased from 109K to 143K mid-quarter before slightly decreasing to 124K.
Seaside Escape®: Merge & Story from Microfun Limited experienced a consistent rise in revenue, reaching $115K in mid-February. Downloads decreased from 18.6K to 3.3K, while active users fluctuated, peaking at 61K in late March.
Homescapes, also by Playrix, had a steady revenue, ending the quarter at $105K. Downloads dropped from 5K to 1.7K, with active users slightly declining from 94K to approximately 93K.
Travel Town - Merge Adventure by Magmatic Games LTD showed stable revenue, ranging from $88K to $112K. Downloads decreased from 11.5K to 7.6K, while active users increased from 46K to 70K mid-quarter, ending at 58K.
Matching Story - Puzzle Games from VERTEX GAMES PTE. LTD. saw a steady increase in revenue, peaking at $72K in late March. Downloads decreased from 8.2K to 3.5K, and active users rose from 40K to 44K, with a slight dip at the quarter's end.
These insights are sourced from Sensor Tower, providing a detailed view of app performance in the UK market. For more in-depth analysis, visit Sensor Tower's platform.