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In Q1 2025, the Android lifestyle app market in Mexico showcased some intriguing trends. Here's a closer look at the top five performers:
Pinterest maintained a strong presence with weekly downloads peaking at about 195K in early January. Active users remained robust, fluctuating around the 9M mark, with a slight increase towards the end of March.
Amazon Alexa experienced a gradual decline in downloads, starting at 142K in early January and tapering to 64K by the end of March. Active user numbers showed a similar downtrend, dropping from 575K to 509K over the quarter.
Life360: Stay Connected & Safe displayed a consistent rise in revenue, reaching approximately $9.7K in late February. Downloads peaked at 81.5K mid-March, while active users saw a steady climb, reaching 4.3M by the quarter's end.
Edenred Wallet saw a significant spike in downloads around late February, hitting 73K. Active users also rose during this period, peaking at about 904K, before settling at 813K by March's close.
Tarjeta Rosa reported a dramatic surge in downloads in mid-February, with numbers hitting 105K. Active users increased significantly during this time, peaking at 205K, and then stabilized around 108K by the end of March.
These insights are derived from Sensor Tower data, offering a comprehensive view of app trends in Mexico's lifestyle sector on Android. For more detailed analytics, visit Sensor Tower.