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AI Insights · Timothy · April 2025

Top Personal Finance Apps in the UK: Q1 2025 Android Performance

Explore the performance of the top 5 personal finance apps in the UK on Android in Q1 2025, with insights on downloads, revenue, and active users.

Top Personal Finance Apps in the UK: Q1 2025 Android Performance

In the first quarter of 2025, the performance of personal finance apps on the Android platform in the UK showed varied trends across different metrics. Here's a closer look at the top five apps in this category, according to Sensor Tower data.

Snoop Finance | Budget Tracker saw a notable revenue peak at approximately $6.4K in early January, with a gradual decline to around $5.1K by the end of March. Weekly downloads started strong at over 8.7K but tapered off to about 2.5K. The app maintained a healthy number of weekly active users, ranging from 104K to 139K throughout the quarter.

YNAB experienced relatively stable weekly revenue, fluctuating between $1.8K and $2.9K. Downloads decreased over the quarter, starting at 530 and ending at 257. Active users remained consistent, staying around 7.4K to 8.2K.

Emma - Budget Planner Tracker demonstrated a strong increase in revenue, reaching $2.9K in mid-March. Downloads surged towards the end of the quarter, peaking at 7.3K. Active users ranged from 33.9K to 40K, indicating a steadily growing user base.

Moneyhub: Smart Budget Planner showed a revenue increase, peaking at $3.1K in the final week of March. However, downloads declined significantly, from 401 to 156. Active users remained steady, fluctuating between 6.4K and 7.8K.

Splitwise maintained consistent revenue, with a peak of $2.3K in late February. Downloads rose to 4K by the end of March, and active users varied from 121K to 153K, showing robust engagement.

These insights provide a snapshot of user engagement and financial performance across top personal finance apps in the UK. For more detailed analytics, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025