State of AI Apps Report 2025 is Live!

In the first quarter of 2025, the performance of personal finance apps on the Android platform in the UK showed varied trends across different metrics. Here's a closer look at the top five apps in this category, according to Sensor Tower data.
Snoop Finance | Budget Tracker saw a notable revenue peak at approximately $6.4K in early January, with a gradual decline to around $5.1K by the end of March. Weekly downloads started strong at over 8.7K but tapered off to about 2.5K. The app maintained a healthy number of weekly active users, ranging from 104K to 139K throughout the quarter.
YNAB experienced relatively stable weekly revenue, fluctuating between $1.8K and $2.9K. Downloads decreased over the quarter, starting at 530 and ending at 257. Active users remained consistent, staying around 7.4K to 8.2K.
Emma - Budget Planner Tracker demonstrated a strong increase in revenue, reaching $2.9K in mid-March. Downloads surged towards the end of the quarter, peaking at 7.3K. Active users ranged from 33.9K to 40K, indicating a steadily growing user base.
Moneyhub: Smart Budget Planner showed a revenue increase, peaking at $3.1K in the final week of March. However, downloads declined significantly, from 401 to 156. Active users remained steady, fluctuating between 6.4K and 7.8K.
Splitwise maintained consistent revenue, with a peak of $2.3K in late February. Downloads rose to 4K by the end of March, and active users varied from 121K to 153K, showing robust engagement.
These insights provide a snapshot of user engagement and financial performance across top personal finance apps in the UK. For more detailed analytics, visit Sensor Tower.