Leading Auto Brands in Australia: Q1 2025 Insights

Introduction

In the competitive landscape of Australia’s auto industry, a robust digital presence is crucial for engaging audiences. In Q1 2025, three leading brands—carsales.com Limited, Tesla Motors, and Fédération Internationale de l'Automobile (FIA) (Formula 1)—demonstrated significant online activity. Utilizing Sensor Tower’s comprehensive data services, including Web Insights, App Performance Insights, and Pathmatics, we explore their performance and trends from Q4 2024 to Q1 2025.

carsales.com Limited

carsales.com Limited is a dominant player in Australia’s auto industry, maintaining a robust digital footprint with several platforms, including carsales.com.au and bikesales.com.au, alongside the carsales: Buy & Sell Cars app.

• Audience Trends:

  • carsales.com.au experienced a peak in visits in January 2025, exceeding 45M. Monthly true audience remained stable above 3M throughout the quarter.

  • bikesales.com.au showed fluctuations, with visits peaking in December 2024 at over 6.6M.

• App Engagement:

  • The carsales app saw a steady rise in monthly active users, reaching nearly 900K by March 2025.

• Ad Spend & Channels:

  • Total monthly ad spend varied, with a significant increase in December 2024, reaching approximately $400K. Facebook was the dominant channel, generating the majority of impressions.

Tesla Motors

Tesla Motors continues to capture attention with its innovative approach and digital engagement through tesla.com and the Tesla app.

• Audience Trends:

  • Website visits peaked in December 2024, with over 3.6M visits. Monthly true audience showed a stable trend, maintaining around 400K.

• App Engagement:

  • The Tesla app saw a gradual increase in monthly active users, surpassing 170K by March 2025.

• Ad Spend & Channels:

  • Limited monthly ad spend, primarily on YouTube, with spend peaking in February 2025 at around $8K.

Fédération Internationale de l'Automobile (FIA) (Formula 1)

FIA’s Formula 1 brand engages a passionate audience through formula1.com and the Formula 1 app.

• Audience Trends:

  • A significant surge in March 2025, with website visits soaring to over 3M. Monthly true audience reflected this surge, reaching nearly 300K.

• App Engagement:

  • The app’s monthly active users fluctuated, with a notable increase in March 2025, reaching approximately 74K.

• Ad Spend & Channels:

  • Monthly ad spend peaked in March 2025, exceeding $41K, with Instagram being the primary channel for impressions.

Conclusion

The auto industry in Australia remains vibrant, with leading brands leveraging digital platforms to engage audiences effectively. Sensor Tower’s unparalleled data offerings provide critical insights into these trends, highlighting the importance of cross-platform user behavior analysis. As the industry evolves, staying informed through comprehensive data becomes increasingly essential. Sensor Tower’s insights offer unique advantages for decision-makers, ensuring they remain ahead of the curve.