Leading Brands in Australia's Business Finance & Solutions: Q1 2025 Overview

In the ever-evolving landscape of business finance and solutions, several brands have distinguished themselves in Australia with significant audience engagement across their websites and apps. In this article, we explore the performance and trends of three leading brands from Q4 2024 to Q1 2025: Square Point of Sale, Xero, and Stripe, Inc. Leveraging Sensor Tower's comprehensive data insights, we delve into their audience trends, app engagement, and advertising strategies.

Square Point of Sale

Square Point of Sale maintains a robust digital presence through its website, squareup.com, and its app, Square Point of Sale (POS).

• Audience Trends: The website saw a steady increase in visits, peaking at over 8M in January 2025, with unique visits consistently above 1M. The monthly deduplicated audience showed a gradual rise, surpassing 1.5M by March 2025. Interestingly, the web market dominated with more than 1.3M web-only visitors in March.

• App Engagement: Monthly app active users remained stable, fluctuating slightly around 40K. This suggests a consistent base of mobile users engaging with the app.

• Ad Spend & Channels: Advertising efforts saw notable changes, with December 2024 witnessing the highest monthly spend at over $64K. Facebook and Instagram were the primary channels, delivering significant impressions, particularly in December and January.

Xero

Xero's reach is extensive, with its website, xero.com, and the Xero Accounting for Business app.

• Audience Trends: The website consistently attracted a vast audience, with visits peaking at over 68M in February 2025. Despite a decrease in March, the monthly deduplicated audience remained strong at around 780K.

• App Engagement: The app's monthly active users hovered around 30K, indicating steady app engagement.

• Ad Spend & Channels: Xero invested heavily in advertising, particularly on Facebook and Instagram, with monthly expenditures exceeding $1.3M in November 2024. Impressions peaked at over 235M during the same month, highlighting effective reach.

Stripe, Inc

Stripe continues to be a major player with its website, stripe.com, and the Stripe Dashboard app.

• Audience Trends: The website maintained a stable performance, with visits averaging around 5.5M per month. The monthly deduplicated audience remained close to 800K, with a predominant web-only audience.

• App Engagement: Monthly app active users showed a slight increase, reaching over 6K by March 2025, reflecting a modest but consistent user base.

• Ad Spend & Channels: Stripe's advertising spend gradually increased, peaking at over $25K in March 2025. Facebook was the primary channel, providing the majority of monthly impressions.

Conclusion

The data from Q4 2024 to Q1 2025 reveals that Square Point of Sale, Xero, and Stripe, Inc have successfully leveraged their digital platforms to engage substantial audiences across both web and app channels. Sensor Tower's unparalleled insights, combining web, app, and advertising data, offer a comprehensive view of these brands' strategies and performance. This data is critical for understanding cross-platform user behavior and optimizing digital presence in the competitive landscape of business finance and solutions.

For more detailed insights, explore Sensor Tower's offerings, including Web Insights, App Performance Insights, and Pathmatics.