Leading Brands in Australia: Business Finance & Business Solutions in Q1 2025

Australia’s Business Finance & Business Solutions category experienced dynamic activity in Q1 2025, with leading brands like Square Point of Sale, Xero, and Stripe, Inc. engaging vast monthly audiences across their digital platforms. This article examines their performance from Q4 2024 to Q1 2025, drawing on Sensor Tower’s comprehensive data to reveal trends and insights.

Square Point of Sale

Square Point of Sale is a prominent player, offering a versatile platform for payment processing and business management.

• Audience Trends: The website, squareup.com, saw a significant increase in visits, peaking at over 8.3M in January 2025. The monthly true audience consistently grew, exceeding 1.5M by March 2025, with web-only visitors dominating.

• App Engagement: The Square Point of Sale (POS) app experienced fluctuations, with monthly active users dipping in February to around 190K but rebounding in March to approximately 210K.

• Ad Spend & Channels: Monthly ad spend was variable, peaking in December 2024 at about $65K. Facebook and Instagram were the primary channels, generating substantial impressions.

Xero

Xero is renowned for its cloud-based accounting software, serving businesses globally.

• Audience Trends: The website, xero.com, maintained high visit numbers, with a notable peak in February 2025 at over 68M visits. The monthly true audience saw a decline by March 2025, settling around 793K.

• App Engagement: The Xero Accounting for Business app's monthly active users peaked in January 2025, reaching over 143K, before decreasing to about 119K in March.

• Ad Spend & Channels: Xero invested heavily in advertising, with monthly spend exceeding $1.3M in November 2024. Facebook and Instagram dominated ad impressions, with significant contributions from YouTube.

Stripe, Inc.

Stripe is a leading online payments infrastructure provider, facilitating transactions for businesses worldwide.

• Audience Trends: The website, stripe.com, saw stable unique visits, with numbers hovering around 800K. The monthly true audience remained consistent, with web-only visitors forming the majority.

• App Engagement: The Stripe Dashboard app maintained a stable monthly user base, with active users fluctuating slightly but remaining above 7K.

• Ad Spend & Channels: Monthly ad spend increased steadily, reaching over $25K in March 2025. Facebook was the predominant channel, delivering the highest impressions.

Conclusion

The Business Finance & Business Solutions sector in Australia is thriving, with Square Point of Sale, Xero, and Stripe leading the charge. Sensor Tower’s unparalleled data offers a comprehensive view of these brands’ cross-platform strategies, providing valuable insights into their digital performance. For more detailed web insights, visit Web Insights, and for advertising data, explore Pathmatics. Monthly active user data is available through App Performance Insights.