Leading Brands in Australia’s Experiences & Events Category: Q1 2025 Analysis

In the dynamic landscape of Australia's Experiences & Events category, several brands have emerged as frontrunners in Q1 2025. Leveraging Sensor Tower’s comprehensive data, this article delves into the performance of Ticketmaster, Eventbrite, and Fever Labs, Inc. across their websites and apps. This analysis covers data trends from Q4 2024 to Q1 2025, highlighting audience engagement and advertising efforts.

Ticketmaster

Ticketmaster, a leader in ticket sales and event management, operates through its website, ticketmaster.com, and the Ticketmaster－Buy, Sell Tickets app.

• Audience Trends: From Q4 2024 to Q1 2025, ticketmaster.com saw fluctuating traffic. January 2025 marked a peak with 3.8M unique visitors, while February saw a dip to around 2.4M. The true monthly audience remained stable above 4M in January, reflecting consistent cross-platform engagement.

• App Engagement: The app experienced steady growth in monthly active users, reaching over 2.7M by March 2025, indicating a rising preference for mobile access.

• Ad Spend & Channels: Ticketmaster's monthly ad spend decreased from October 2024's $236K to March 2025's $173K, with Facebook and Instagram being the primary channels. Monthly impressions remained robust, particularly on Facebook.

Eventbrite

Eventbrite, known for its comprehensive event management solutions, operates through its website, eventbrite.com, and the Eventbrite app.

• Audience Trends: Eventbrite's website visits were stable, with a slight increase in March 2025 to 1.1M unique visitors. The true monthly audience also grew, reaching over 1.6M by March, suggesting a balanced web and app user base.

• App Engagement: The app saw moderate fluctuations in monthly active users, maintaining around 170K to 230K users, indicating steady mobile engagement.

• Ad Spend & Channels: Monthly ad spending rose significantly in March 2025 to $40K, with Instagram dominating the ad impressions. The increase in spend and impressions highlights an aggressive marketing strategy.

Fever Labs, Inc.

Fever Labs, Inc., a prominent player in curated event experiences, has a strong digital footprint with its website, feverup.com, and the Fever: Events & Tickets app.

• Audience Trends: Feverup.com saw a significant rise in visits in January 2025, peaking at 700K unique visitors. The true monthly audience also increased, exceeding 600K by March, reflecting a robust web presence.

• App Engagement: The app's monthly active users grew steadily, surpassing 100K by March 2025, demonstrating an increasing mobile user base.

• Ad Spend & Channels: Fever Labs, Inc.'s monthly ad spend remained high, peaking at over $1.2M in March 2025. Facebook and Instagram were the key channels, delivering substantial impressions.

Conclusion

In Q1 2025, Ticketmaster, Eventbrite, and Fever Labs, Inc. have demonstrated strong performances in Australia's Experiences & Events category. With Sensor Tower’s unparalleled data insights, these brands have effectively navigated the digital landscape, balancing web and app engagements while optimizing advertising strategies. Sensor Tower continues to be the leading source for in-depth market analysis, offering unique insights into cross-platform user behavior.

For more detailed insights, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights.